Senior Creative Strategist

Jellyfish•New York, NY

1d•$100,000 - $120,000•Hybrid

About The Position

At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand. Job Description: Jellyfish is hiring a Senior Creative Strategist to lead the connection between brand strategy, cultural insight and performance creative across our client portfolio. You will report to our Senior Content Director and work directly with Content and Creative teams, acting as the lead Creative Strategist on clients across a range of industries. You will own performance creative and copy strategy while shaping creative output across multidisciplinary teams. Your focus is to develop audience-first strategies that drive conversion and strengthen brand relevance. Your strategies will celebrate the diversity of our society while delivering impact through industry-leading creative ideas. Your role is crucial in encouraging representation and inclusivity, ensuring cultural insight is translated into creative work that drives measurable business results and enhances customer experiences. You will be passionate about embracing and connecting with diverse communities through persuasive, data-driven creative content. The salary range for this position is between $100,000-120,000 USD, annually. This is a hybrid position based out of our NYC office.

Requirements

5+ years working with leading brands across home, property, lifestyle and consumer services, in a creative or performance agency environment
Experience in integrated marketing roles with specific background in copywriting or communications strategy positions
Strong understanding of the relationship between brand strategy (voice, tone, identity) and performance marketing mechanics.
Experience demonstrating a creative output across a diverse media mix, such as digital, paid media, messaging and copy
Experience working on digital ad campaigns with defined KPIs that demonstrate an understanding of full customer journeys and creator/influencer campaigns
Demonstrate empathy, deep cultural understanding, and a talent for unearthing groundbreaking concepts and content creation
Evidence from your own work to show you have progressively advocated and included diverse voices within your strategies
Inspired by creating the conditions for creativity to grow

Responsibilities

Strategy & insight Demonstrate curiosity in understanding our client problems and finding a balanced solution with paid, earned and organic approaches
Apply audience, cultural and behavioural insight to inform strategic decisions and creative direction
Harness cultural insight across life stages and local contexts to inform strategy, with a deep understanding of diverse audiences, cultures and trends
Use social listening to steer strategy and planning with a data-driven approach
Lead creative strategy for existing clients, from positioning through to creative briefs, messaging matrices and overall campaign direction
Deliver creative insights and strategic messaging to ongoing clients with a clear vision for growth opportunities
Creative leadership & collaboration Act as the lead Creative Strategist on accounts, shaping creative output and ensuring strategic integrity across campaigns
Work closely with Content, Creative and Brand Strategy teams to ensure work is distinctive and aligned to broader brand goals
Inspire creative teams with strong jumping-off points and clear guidance on platform nuances for copy and design execution
Shape and elevate creative work, pushing for the highest standards and inspiring clients with your expertise
Build strong relationships with clients and partners, translating complex strategies into clear, compelling and actionable plans
Work with the ideation team on incoming paid creative campaigns, ensuring big ideas translate effectively across the funnel
Innovation, platforms & performance Stay close to platform evolution, cultural shifts and emerging behaviours, bringing insights and hypotheses into your work
Stay up to date with trends and innovations to inform planning, strategy and creative direction
Act as a driver of innovation across platforms, shaping narratives that resonate with diverse audiences
Use AI tools to build robust testing frameworks for ad copy and creative variants, continuously improving performance
Build partnerships across creative, media and data/market intelligence teams, bridging the gap between media targeting and creative messaging

Benefits

You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.
Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.
Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.

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