Senior Creative Strategist
About The Position
About Hearst StoryStudio Hearst StoryStudio is the branded content and custom storytelling arm of Hearst Newspapers and Broadcast. Since launching in 2016, StoryStudio has produced more than 10,000 stories for brand partners across industries including travel, nonprofit, real estate, finance, retail, healthcare, and more. At our core, we create compelling, high-quality stories that help brands connect meaningfully with audiences. The Role The StoryStudio Senior Creative Strategist plays a critical role in shaping and amplifying the StoryStudio brand. This position is responsible for developing go-to-market strategies, managing sales and marketing collateral, growing inbound demand, and supporting business development efforts across Hearst’s expansive media portfolio. You’ll work closely with the StoryStudio President, Director, Business Development Manager, and Research team to ensure our marketing efforts drive awareness, engagement, and revenue.
Requirements
- Bachelor’s degree required
- Previous marketing experience preferred
- Strong knowledge of inbound marketing, digital marketing, social media advertising, and content strategy
- Excellent written and verbal communication skills with a creative, data-driven mindset
- Ability to thrive in a fast-paced, evolving environment where priorities may shift
- Experience with marketing automation and content platforms to drive traffic, convert leads, and nurture prospects
Nice To Haves
- HubSpot
- PowerPoint
- Adobe InDesign & Photoshop
- HTML (basic knowledge)
- Excel and Google Docs
- Dropbox
Responsibilities
- Develop and manage StoryStudio’s brand voice and go-to-market strategy in partnership with the StoryStudio Director and President
- Create audience narratives and client-facing materials that support sales and brand positioning
- Develop, maintain, and organize sales collateral including case studies, vertical presentations, and pitch materials
- Manage all incoming sales marketing material requests and proactively create new assets
- Maintain an up-to-date content and asset library, including Google Drive and HearstStoryStudio.com
- Build and manage a content and editorial calendar across blogs, whitepapers, ebooks, reports, webinars, infographics, and more
- Create and schedule social media content to grow and strengthen the Hearst StoryStudio presence
- Develop lead-generation initiatives through landing pages, calls-to-action, and gated content
- Support inbound marketing, marketing automation, and lead-nurturing efforts in partnership with the Business Development Manager and President
- Review and analyze performance metrics to understand how marketing activity converts into leads and customers, and continuously refine strategy
- Coordinate an event strategy that leverages speaking opportunities, conferences, and industry presence
- Partner with the Research Manager to package insights, statistics, and analysis for sales collateral and digital publishing
Benefits
- Physical Wellbeing : Medical, Dental, and Vision coverage to keep you and your family healthy.
- Invest for the Future : Competitive retirement plan with matching program in most markets.
- Generous Paid Time Of f: Recharge with ample time off, including holidays and vacation.
- Paid Parental Leave: Support for growing families, with paid leave for new parents.
- Monthly Child & Dependent Care Reimbursement : Financial support for the care of your loved ones.
- Emotional Wellbeing: Be your best self with our mental wellness benefits.
- LGBTQ+ & Inclusive Health Services : Inclusive healthcare designed for every individual’s unique needs.
- Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
- Pet Wellness Reimbursement & Rover Credits : We care about your pets, too – helping you keep them happy and healthy.
- And more!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
