Senior Creative Strategist

Open Influence•New York, NY

4d•$80,000 - $120,000•Hybrid

About The Position

We’re looking for a dynamic team player to join our Creative Strategy team in New York, operating under a hybrid in-office model. This is a highly collaborative role that will work to bring creative strategy to life within creator marketing efforts. You’ll have the opportunity to work directly with top brands across various industries as you shape innovative, insight-driven campaigns that drive real impact, all the while tapping into the (fun!) power & impact of creators.

Requirements

5+ years of experience in creative strategy, creator marketing, social media, or other related creative fields
Portfolio-first mindset: We value proof of work, creative builds, and innovative executions over a long resume. If you’ve built cool things and can show it, that matters more than titles.
Strong background in graphic design, and/or notable experience and experimentation in using AI to develop imagery/video content.
Expertise in leading creator-related concepts and strategies
Understanding of the social media, brand, and influencer marketing space
Excellent creative presentation deck-building skills
Graphic design skills, including experience with Photoshop, Illustrator, and Canva
Ability to conduct research, excitement to develop insights, a creative mind to concept ideas, and a sharp mind to evaluate impact to drive learnings and future optimizations
Excellent written and verbal communication skills. You are a creative and strategic thinker able to connect our client’s goals through a logical approach. You can take a complex concept and present it in a way that is easy to understand
Familiarity with the RFP process, analyzing briefs, the problems brands are trying to solve, and how to deliver an effective response
Curiosity and fluency with AI: we’re excited by candidates who experiment with AI tools, prompt creatively, and think about how AI intersects with culture, creators, and strategy
Ability to process data and identify relative trends
Dynamic and resourceful, with the ability to prioritize and be held accountable for multiple projects with fast turnarounds
Excellent time management skills
Deep understanding of the creator space, branded content, and the social/digital advertising landscape
Comfortable navigating the nuances of working with a diverse portfolio of clients, including but not limited to Automotive, TV/Film, Lifestyle, Fashion & Beauty, CPG, and Gaming
Proficiency in Google Slides, PowerPoint, and/or Keynote
Please provide access to your online portfolio or attach work samples with your resume for consideration.

Nice To Haves

Experience creating content!

Responsibilities

Work with the Creative Team to develop detailed, multi-platform creator marketing campaign strategies and ideas for multiple client verticals
Distill client briefs, conduct research, and analysis to develop strategic concepts and plans that address client needs
Leverage the power of social listening from primary research to data pulling in order to develop insights & ideas that, in turn, drive impact potential for brand creator initiatives.
Contribute insights that provide strategic context and elevate the Creative Strategy Team’s work
Continue to develop and maintain a strong understanding of the main social media platforms and the latest social/creator-related trends
Create impactful presentations and reports that clearly articulate the key aspects of the strategic plan
Develop analysis of creator marketing campaign and efforts impact and performance on an ongoing basis and through wrap reports
Design high-quality, on-brand assets for internal and external use
Clearly communicate and defend the rationale behind the recommended strategy
Efficiently manage a high volume of work from start to finish