Senior Creative Strategist
About The Position
Printfresh is a fast-growing DTC sleepwear and lifestyle brand known for vibrant, original prints and a fiercely loyal customer base. We're scaling aggressively and need a creative strategist who can help us get there through performance creative that actually converts. Position Overview: You'll own the creative strategy for our paid media program, bridging the gap between brand storytelling and direct-response performance. This isn't a media buying role- you'll be the person who figures out what to say, how to say it, and why it works, and proves it with data. You'll work closely with our in-house creative team, our out-of-house Meta agency, and leadership to develop high-volume, high-performing ad concepts across Meta, TikTok, Pinterest, and YouTube. Interested candidates should submit a link to your portfolio / meta ad library or examples of digital ad content, along with a brief cover letter telling us why you’d like to join Printfresh. We look forward to hearing from you.
Requirements
- 5+ years in performance creative / creative strategy for DTC brands
- Hands-on experience with Meta (Facebook/Instagram) and TikTok ad creative
- Proven track record of ads that scaled past $10K+/day in spend
- High-volume output mindset, you can ideate fast without sacrificing quality
- Deep understanding of direct-response principles (hooks, angles, CTAs, social proof)
- Comfort with data, you can read a dashboard and translate metrics into creative decisions
- Portfolio or examples of winning ad concepts you personally developed
Nice To Haves
- Experience in fashion, lifestyle, or CPG brands
- Familiarity with YouTube and Pinterest ad formats
- Experience with UGC creator management and briefing
- Understanding of landing page optimization and CRO
- Experience with creative analytics tools (Motion, Triple Whale, Haus, etc.)
Responsibilities
- Develop 20-25+ ad concepts per week across formats (static, video, UGC briefs, carousels)
- Research competitors, trends, customer reviews, ad libraries, Reddit, and social comments to mine insights
- Write creative briefs that give designers and video editors clear direction
- Analyze ad performance data to identify what's working and why — then iterate
- Build and maintain a creative testing framework (hook variants, angles, formats)
- Collaborate with the brand/creative team to ensure performance creative stays on-brand
- Present weekly creative performance recaps with clear insights and next steps
Benefits
- Full-time position with hybrid flexibility (in-office Tuesday–Thursday)
- Health and dental insurance
- PTO and paid holidays
- 401(k) with company match
- Employee discount on all Printfresh products
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
