Senior Creative Strategist (Meta & Tiktok Ads)
About The Position
We are hiring a Senior Creative Strategist to join our growing team. The ideal person for this role has a genuine interest in online advertising, a growth mindset, and a proven track record of significant wins where ads they produced or copy they wrote converted at scale. This is a great position for a senior professional with 5+ years of experience who has mastered the game but wants to stay on the cutting edge. Since we invest our own capital and get paid on performance, we need someone who thinks critically and leads with creative solutions—not just someone who follows a playbook. While expertise is required, a willingness to continually improve remains vital to our culture. Experience writing & producing video ads for Meta, Youtube or Tiktok is a plus, as is experience writing for financial services clients.
Requirements
- 5+ years of direct response copywriting experience, preferably with a focus on video ads
- Knowledge of recruitment processes for actors and influencers
- Demonstrated ability to work under and meet high-level KPIs
- Proficiency with excel or google sheets (pivot tables and vlookups will be necessary)
- Proactive mindset instead of reactive
- Ability to write with style and within compliance guidelines
- Growth mindset, always willing to learn
- Fluency in English
- Must be based in the United States and willing to work on US time zones
- Portfolio of senior-level work you can share
Nice To Haves
- Experience buying media on any channel
- Experience writing for financial services
- Experience with affiliate or other performance based ways of working
- Have one other creative “special skill” (photoshop, video editing, basic web dev)
- Written and produced Tiktok Ads before
- Worked and succeeded in a compliance heavy industry before
- You have actors & influencers you’ve worked with before
Responsibilities
- Write: Work with the CEO, and our video team to draft and produce videos ads that convert. Additional writing of landing pages, advertorials, interstitials and emails as needed.
- Recruit actors & influencers: We are always expanding our network of actors to star in our videos.
- Research: With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set.
- Test planning and execution: Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing. Eventually own the whole loop from ideation, to prioritization, implementation and iteration.
- Competitive research: Monitor creative trends and competitor strategies in our target industries.
- Performance analysis: Audit performance on each account twice weekly for insights and test opportunities.
- Video review: Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video.
- Conversion rate optimization: Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages, advertorials and owned & operated leadgen properties.
Benefits
- One time $500 tech stipend
- 10% profit share on all copy you write that works after 2 month probationary period.
- 20 days PTO
- Flex time after first 2 months
- 3 month performance reviews
- Fully remote work, always
- Receive direct mentorship from the CEO on improving in advertising and copywriting
- Work with brands at the top of their industries
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
