Senior Creative Director, Social & Content

Airbnb•San Francisco, CA

7h•$208,000 - $260,000•Remote

About The Position

Airbnb is seeking a visionary creative leader who operates at the intersection of content, culture, and brand. This role is part of our internal, multidisciplinary Creative Team—partnering across marketing, product, comms, and external creators to develop ideas that travel across platforms and live beyond campaigns. This is a hands-on leadership role for someone who has built social-native content systems—not just campaigns—and understands how to create work that audiences choose to watch, follow, and share.

Requirements

12+ years of creative leadership experience across social, content, and brand storytelling
Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that have built and retained audiences
Experience operating in environments where editorial, entertainment, and brand intersect
Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok), and how content succeeds within them
Experience collaborating with creators, influencers, and talent—not just directing campaigns, but co-creating content
Ability to translate insights, data, and strategy into compelling creative work that people actively engage with
Experience leading both internal teams and external partners (agencies, production companies, creators)
Strong storytelling instincts, with a high bar for craft across video, design, and narrative
Excellent leadership, communication, and organizational skills
A deep curiosity about culture, media, and how audiences engage with content today

Responsibilities

Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision
Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns
Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners
Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale
Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints
Partner with Creative Operations and Production to scale output efficiently without compromising quality
Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation