Senior Creative Design Manager

H&R Block•UNAVAILABLE, Missouri

5d•Remote

About The Position

At H&R Block, the Senior Creative Design Manager leads the creative vision, design strategy, and execution for high-performing creative assets that support customer acquisition, engagement, and conversion goals across brand, organic and paid channels. This role combines creative excellence with a performance mindset, creating customer-centered designs that drive measurable business outcomes while maintaining H&R Block’s brand standards. Reporting to the Creative Director within Marketing, this leader partners closely with Marketing, CRM, Analytics, Customer Experience, Content Strategy, and Brand teams to develop data-informed creative solutions that deliver measurable business outcomes. The Senior Creative Design Manager balances brand stewardship with performance optimization, ensuring creative work is both strategically aligned and results-driven.

Requirements

Bachelor's degree in Graphic Design, Marketing, Communications, Digital Media, or a related field
10+ years of experience in creative design, performance marketing creative, digital marketing, email design, or related disciplines
3+ years of people leadership experience, including managing and developing creative teams
Demonstrated experience leading creative strategy and execution for paid media, performance marketing, and lifecycle marketing programs
Strong understanding of paid social, display, digital advertising, email marketing, and customer journey best practices
Experience leveraging analytics, testing results, and customer insights to optimize creative performance
Proven ability to balance brand consistency with conversion-focused creative objectives
Strong stakeholder management and cross-functional collaboration skills within a matrixed organization
Exceptional communication, presentation, and creative storytelling abilities
Proficiency with modern creative and design tools, including Adobe Creative Cloud, Figma, and related collaboration platforms

Nice To Haves

Experience managing agency partners, external vendors, and creative production workflows preferred

Responsibilities

Lead the creative strategy, design vision, and execution across brand, organic and paid media marketing channels
Manage and develop a team of designers through coaching, performance management, mentorship, and career development
Partner with Performance Marketing and GTM leaders to create high-performing creative that supports acquisition, conversion, retention, and revenue goals
Oversee the development of creative assets across paid social, display, video, search companion creative, email, and other digital marketing channels
Establish and maintain creative standards, workflows, and best practices that improve quality, efficiency, and effectiveness
Champion testing and optimization programs, leveraging customer insights, analytics, and performance data to continuously improve creative outcomes
Collaborate with Content Strategy, Brand, Analytics, Customer Experience, and Marketing stakeholders to deliver integrated customer experiences
Ensure creative assets align with brand guidelines while meeting channel-specific performance objectives and requirements
Monitor industry trends, platform innovations, and emerging creative best practices to inform marketing strategies