Senior Creative Copywriter
About The Position
We’re looking for a Senior Creative Copywriter to join Canadian Tire’s In-House Content & Creative team. This role is for a copy creative who brings editorial rigour, a sharp instinct for brand storytelling and a clear point of view on what great retail and ecommerce copy looks like. Reporting to the Manager, Creative Copy & Content, this role will help define, refine and champion our tone of voice across brand campaigns and ecommerce experiences. You’ll partner closely with writers, designers, marketers and channel teams to make every word clear, consistent, compelling and unmistakably on brand. You’ll communicate with confidence—turning editorial decisions into crisp, constructive direction that moves the work forward. This role blends hands-on writing with editorial leadership and governance—perfect for someone who obsesses over details, understands how brand systems scale and can guide work from brief to final execution without sacrificing speed. The role also embraces AI-enabled tools as part of a modern, efficient editorial workflow, assisting with AI integration for copy assets and helping create agents and prompts for quick, templated copy ads. This position involves daily copy governance, juggling a schedule that includes over 100 assets per week.
Requirements
- 5-7 years of demonstrative experience as a senior retail/brand copywriter and editor in an agency or in-house creative environment
- Experience in managing a portfolio and mentoring junior copywriters
- Excellent communication and presentation skills—you can clearly explain editorial decisions and brand rationale
- Deep experience editing brand-led campaign work and ecommerce/retail copy
- A proven ability to steward and apply brand tone of voice across multiple channels
- An exceptional editorial eye, with mastery of grammar, style and narrative flow
- Strong understanding of how copy functions in digital, ecommerce and OMNI-channel environments
- Confidence managing multiple workstreams and priorities without sacrificing quality
- A collaborative, solutions-oriented mindset and comfort working in a fast-paced environment
- Up-to-date knowledge of digital content trends and platforms, including social and commerce ecosystems
Responsibilities
- Act as a brand steward for Canadian Tire’s Tone of Voice ensuring consistency, clarity, and quality across all touchpoints
- Embrace AI-enabled tools as part of a modern, efficient editorial workflow.
- Assist with AI integration for copy assets and help create agents and prompts for quick, templated copy ads.
- Assist in daily copy governance, juggling a schedule that includes over a 100 assets per week
- Become proficient with CT’s style guides, editorial frameworks and best practices
- Write, edit and refine ecommerce copy, including emails, web pages and ads, balancing brand storytelling with conversion best practices
- Partner with copywriters and creative teams to strengthen ideas, elevate writing and maintain editorial excellence
- Provide clear, constructive editorial feedback that helps teams grow while protecting brand standards
- Confidently present editorial recommendations and brand rationale to stakeholders
Benefits
- Comprehensive benefits and retirement programs
- Performance incentives
- Continuing Education Programs
- Other perks to support your well-being
- Career growth opportunities
- Product discounts
- Store discounts
- Supported learning through our Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Enhanced flex benefits program
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
- Total well-being, and mental health tools and resources for all employees
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
