Marketing - Senior Corporate Marketing Manager

Aline

23h•$130,000 - $155,000

About The Position

Aline is seeking a Senior Corporate Marketing Manager to own the company’s external market presence and shape how prospects, customers, partners, and the broader industry perceive Aline. This strategic role is responsible for Aline’s voice and visibility across earned media, analyst relationships, thought leadership, events, social media, and organic digital presence. The manager will build and sustain a compelling brand narrative, earn relevant media coverage, and develop programs that strengthen Aline’s authority over time, balancing strategic direction with hands-on execution. Aline provides an integrated technology platform for senior living communities, bringing together CRM, sales and marketing automation, resident engagement, care coordination, billing, operations, business intelligence, and AI-powered solutions. Its technology is intended to simplify workflows, improve occupancy, strengthen resident and family experiences, and provide care teams with useful insights. The Senior Corporate Marketing Manager will lead brand messaging and positioning; manage public relations and analyst relationships; own SEO and answer engine optimization strategy; develop organic social media and executive thought leadership; pursue awards and industry recognition; and oversee event strategy, planning, and execution. The role will work closely with Product, Sales, Customer Success, and Marketing Operations, Creative & Digital to maintain brand consistency, strengthen market visibility, and connect marketing activity to business goals.

Requirements

5–8 years of progressive B2B marketing experience, with a strong foundation in brand, communications, or corporate marketing.
Proven track record owning brand strategy and public relations for a high-growth SaaS company.
Familiarity with SEO/AEO best practices and content-driven organic growth strategies.
Strong editorial instincts and the ability to shape compelling stories across formats and audiences.
Exceptional written and verbal communication skills.
Highly collaborative approach, with the ability to build trust across functions and bring people along.
Ability to work strategically and creatively while setting direction and executing with precision.

Nice To Haves

Experience in a private-equity-backed or high-growth environment.
Senior living, healthcare technology, or vertical SaaS experience.

Responsibilities

Own Aline’s voice and corporate narrative across all external touchpoints.
Lead positioning and messaging frameworks that articulate Aline’s differentiation in the senior living technology market.
Partner with Product, Sales, and Customer Success to ensure brand integrity throughout the customer journey.
Protect and advance Aline’s reputation through consistent, credible external communications.
Develop and execute a proactive public relations strategy to build category leadership and executive visibility.
Manage earned media, press releases, story pitching, and rapid-response communications.
Own relationships with key industry analysts and senior living-specific research firms, including NIC and LeadingAge.
Ensure Aline is included in relevant market reports and evaluations that influence buyer decisions.
Own Aline’s SEO and answer engine optimization strategy to improve visibility across traditional and AI-powered search.
Partner with the Marketing Operations, Creative & Digital team on web content strategy, site architecture, and ongoing optimization.
Define content pillars that drive organic traffic, authority, and conversion among Aline’s target audience.
Monitor performance and improve search rankings and share of voice across relevant categories.
Develop and execute Aline’s organic social media strategy, primarily focused on LinkedIn.
Build a consistent brand presence that grows community, drives awareness, and amplifies executive thought leadership.
Establish editorial rhythms and content calendars aligned with company priorities and market moments.
Measure social engagement, reach, and audience growth in relation to brand impact and pipeline influence.
Identify and pursue awards, recognitions, and industry rankings that reinforce Aline’s credibility and category leadership.
Develop executive thought leadership content, including bylines, speaking opportunities, and LinkedIn presence for key leaders.
Position Aline’s leadership team as trusted authorities in senior living technology.
Build a content calendar connecting thought leadership to brand, demand generation, and sales enablement goals.
Own Aline’s event strategy, including industry conferences, trade shows, hosted executive events, and partner roundtables.
Evaluate event investments using an ROI framework that balances brand-building and pipeline contribution.
Manage event planning, logistics, sponsorships, and on-site execution.
Partner with Sales and Customer Success to leverage events for relationship-building, pipeline, and expansion opportunities.