Senior Copywriter
About The Position
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is searching for a Senior Copywriter for its Detroit office, dedicated to supporting the Ford brand business and more specifically, the Ford aftermarket business across brand, product, digital, and 360 campaign work. The ideal candidate is a big-idea generator—a highly conceptual thinker and storyteller who can translate strategic insights into compelling, culturally relevant narratives. This role thrives inside a large, fast-moving automotive account and helps evolve how Ford shows up creatively across all channels through powerful, distinctive voice and messaging.
Requirements
- Minimum 5 years of agency experience in copywriting or creative roles.
- A portfolio showcasing big ideas, strong conceptual thinking, and integrated campaigns across multiple channels.
- Expertise in writing across formats, including campaign platforms, scripts, digital, social, and experiential.
- Strong understanding of storytelling, tone of voice, and brand building.
- Ability to manage multiple workstreams and deliver high-quality work under tight timelines.
- Proficient in the use of AI to help workflows and creative output.
Nice To Haves
- Automotive experience preferred.
Responsibilities
- Drive conceptually bold, strategically grounded ideas across Ford's varied portfolio, shaping narratives that elevate the brand and resonate with diverse audiences.
- Develop clear, compelling copy across channels—including campaign platforms, scripts, digital experiences, social and point of sale—ensuring a consistent and distinctive voice.
- Partner with ACD Art and cross-discipline teams to create and execute integrated campaigns that deliver on both creative excellence and business impact.
- Build trusted relationships with Ford partners and confidently present work, articulating both the creative idea and its strategic foundation.
Benefits
- Competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
