Senior, Copywriter

Petco

About The Position

Want to help pets live their best lives? We’re proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you. Our core values capture that spirit as we work to improve lives by doing what’s right for pets and people. Pet First – Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do. Foster the Fun – Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services. Let’s Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success. About Petco: We’re proud to be "where the pets go" to find everything they need to live their best lives for more than 60 years — from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood — the boundless boops, missing slippers, late night zoomies and everything in between. And we’re here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events. Job Profile Summary Strategic and concept-driven Senior Copywriter responsible for developing integrated brand content across retail, digital, and social channels. Crafts compelling, social-forward and consumer-first messaging that builds brand equity and drives engagement at every touchpoint—from in-store signage to digital marketing, social media, and online video. Partners cross-functionally with Brand, Creative, Studio, Social, Digital, and Merchandising teams to translate business objectives into clear, differentiated concepts that resonate with target audiences. Expertise in balancing creativity with strategic thinking, delivering work that is emotionally engaging, insight-driven, and aligned to brand voice.

Requirements

Bachelor’s degree in English, Journalism, Communications, Advertising, Marketing, or related field (or equivalent experience).
5+ years of experience in copywriting within agency, retail, or brand environments, with a strong focus on integrated marketing campaigns.
Proven ability to write across a range of channels including retail signage, digital marketing, social media, and video.
Strong conceptual thinking with the ability to develop big ideas and translate them into cohesive campaign systems.
Exceptional storytelling skills with a strong command of tone, voice, and messaging hierarchy.
Experience collaborating with cross-functional teams and creative partners to bring ideas to life.
Ability to present work clearly and persuasively to stakeholders at various levels.
Highly organized with strong project management skills and the ability to manage multiple deadlines.
Deep understanding of how copy works within design systems, including typography, layout, and user experience.
Adaptable, proactive, and comfortable working in a fast-paced, evolving environment.
Strong attention to detail and commitment to delivering polished, high-quality work.
Working knowledge of standard writing and collaboration tools.

Nice To Haves

Strategic thinker with a strong balance of creativity and business acumen.
Skilled at crafting emotionally resonant, insight-driven messaging that builds brand affinity.
Collaborative mindset with strong communication and problem-solving abilities.
Passion for creating culturally relevant, consumer-centric content across modern marketing channels.

Responsibilities

Lead concept development and copywriting for omnichannel campaigns across in-store signage, digital marketing, social media, and online video.
Develop clear, compelling, and brand-right messaging that connects with consumers and drives action across multiple touchpoints.
Create breakthrough, engaging and metric-driven campaigns that tie back to Petco’s brand positioning and pillars of differentiation.
Write and refine copy for retail environments including signage systems, promotional messaging, and in-store storytelling.
Develop digital-first content including website copy, email marketing, paid media, and social campaigns.
Script engaging short- and long-form video content for online platforms and social media.
Collaborate closely with designers and art directors to ensure cohesive storytelling across visual and written elements.
Present concepts and copy to stakeholders and senior leadership, incorporatie feedback and lead revisions with clarity and confidence.
Translate complex product or category information into clear, consumer-friendly messaging that highlights key benefits and differentiators.
Partner with cross-functional teams including Brand, Merchandising, Legal, and Marketing to ensure accuracy, alignment, and effectiveness of messaging.
Contribute to brand voice development, editorial standards and evolution across campaigns and channels.
Stay current on cultural, digital, and retail trends to inform relevant and modern copy approaches.
Manage multiple projects simultaneously in a fast-paced environment while maintaining high creative standards.