Senior Copywriter

Walker Sands•Boston, MA

2d•$72,500 - $75,000•Hybrid

About The Position

Walker Sands is seeking a high-impact Sr. Copywriter to join their team and contribute to their continued growth as one of the fastest-growing integrated B2B marketing agencies globally. The agency focuses on accelerating growth for clients, employees, and the B2B industry, partnering with B2B technology and services companies ranging from high-growth startups to Fortune 500 brands. At Walker Sands, the culture is driven by curiosity, collaboration, and a people-centric approach. The Sr. Copywriter will be a conceptual writer responsible for shaping campaign platforms, brand narratives, and messaging across integrated programs. They will collaborate with art directors and designers to transform insights into clear, differentiated, and award-winning ideas for leading B2B brands. The role involves campaign ideation, brand messaging, demand generation, and experiential tactics, with a strong emphasis on cross-disciplinary collaboration to achieve significant business impact.

Requirements

5+ years of agency copywriting experience with a strong portfolio demonstrating a high level of conceptual thinking, full-funnel copy writing expertise and award winning work.
Exceptional conceptual and copywriting craft across campaign, brand, and content formats.
High level of proficiency with AI platforms.
Crave candid feedback and embrace it as a powerful tool for growth.
Pursue excellence, always learning, always sharing, always pushing to get better.
Take ownership, follow through, close loops, and hold yourself accountable for outcomes.
Be proactive, bringing ideas, solutions, and momentum without waiting for direction.
Be collaborative, making the work better by working well with others.

Responsibilities

Partner with art directors and designers in the concurrent development of integrated campaign platforms.
Collaborate with strategists and creative directors to develop brand narratives, messaging territories, and campaign platforms.
Evaluate the quality of conceptual writing across all touchpoints in complex B2B buying journeys.
Translate complex B2B messaging into creatively compelling copy across all tactics in full-funnel campaign plans.
Assist in the creation of strategic messaging territories, brand narratives, and verbal frameworks.
Ensure the voice and tone are consistent, ownable, and adaptable across multiple audiences and personas.
Collaborate closely with art directors and designers throughout all stages of the creative process.
Assist creative directors in bringing campaigns to life across all tactics in full-funnel marketing plans.
Work seamlessly with social and content teams, sharing writing duties where needed.
Present ideas internally with passion, clarity, and confidence and participate in client presentations where needed.
Continuously strengthen your craft across conceptual thinking, copywriting, and emerging creative technologies.
Provide coaching, mentorship, and day-to-day guidance to copywriters and associate copywriters.
Actively seek and apply feedback to evaluate both individual contributions and team output.
Stay current on advertising trends, B2B marketing innovation and AI-enabled creative workflows.