Senior Copywriter
About The Position
Frank & Eileen is seeking a Senior Copywriter to join our growing marketing & creative team. This role is ideal for a strategic, performance-minded writer who understands how to balance brand storytelling with business results. You will play a critical role in shaping and executing copy that drives engagement, conversion, and customer connection across every touchpoint of the brand. This role requires a writer who is both analytical and creative — someone who respects brand voice and integrity while deeply understanding how to optimize messaging to drive CTR, conversion, and measurable performance.
Requirements
- 8–10 years of copywriting experience, with strong performance marketing exposure, ideally within fashion, lifestyle, or premium consumer brands
- Proven experience writing copy that drives measurable results (CTR, conversion, engagement)
- Experience writing across email, SMS, paid and organic social, digital advertising, and website
- Strong understanding of SEO best practices
- Ability to balance brand storytelling with performance-driven copy
- Data-informed mindset with the ability to interpret performance insights
- Strong collaboration skills and comfort working cross-functionally with marketing and creative teams
- Exceptional attention to detail and editorial standards
Nice To Haves
- Familiarity with project management tools. Asana and AirTable are a plus
- Experience managing and mentoring others
Responsibilities
- Write high-performing copy across email, SMS, organic and paid social, digital marketing, website, and retail channels
- Develop copy that drives engagement, click-through rate, and conversion while maintaining Frank & Eileen’s distinctive brand voice
- Lead, mentor, and inspire another copywriter, ensuring high standards of creativity and performance
- Partner closely with marketing, creative, growth, and merchandising teams to support campaign launches and product storytelling
- Optimize messaging for performance marketing channels, including paid social and digital advertising
- Lead SEO-informed copywriting for site (including product descriptions) and content marketing initiatives
- Analyze performance metrics and continuously refine copy to improve conversion and engagement
- Translate campaign strategy into compelling, customer-focused messaging across all channels
- Contribute to the evolution and consistency of the Frank & Eileen brand voice
- Write retail-facing copy including in-store signage, storytelling, and brand messaging
- Ensure all copy aligns with the brand guidelines and delivers consistent messaging across all platforms
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
