The North Face: Senior Copywriter, Global Concepts and Initiatives

VF Corporation • Denver, CO

1d • $83,808 - $104,760 • Remote

About The Position

The Senior Copywriter, Global Concepts and Initiatives at The North Face develops long-lead concept narratives, campaigns, and global storytelling. The role works with partners in APAC, EMEA, and NORA to maintain a connected brand voice across regions, and collaborates cross-functionally to increase brand alignment and momentum. It also leads research into AI and other emerging technologies to strengthen the global copywriting approach while ensuring the brand voice remains clear and consistent.

The position shapes product storytelling and develops emotive product copy that communicates consumer benefits. It establishes shared voice principles and guidelines for consistent storytelling across platforms, while partnering with regional copywriters and creative leads to adapt work for local consumers and cultural contexts. The role is remote, with Denver, Colorado preferred to better serve its client base.

Requirements

• At least 5 years of copywriting experience with agencies or brand teams; experience supporting regional or global brands is ideal.
• A portfolio demonstrating the ability to turn big ideas into stories across multiple channels.
• Experience developing big ideas, integrated campaigns, and brand voice strategies.
• Excellent communication and presentation skills.
• Highly collaborative, curious, and detail-oriented approach.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Working knowledge of AI tools and prompt building.

Nice To Haves

• Experience collaborating in shared Figma files with cross-functional teams.
• Familiarity with social trends and crafting social-first storytelling.
• Experience with international brands and multiple languages.
• A passion for the outdoors.
• Formal education in a related field.

Responsibilities

• Drive concept development and campaign narratives for long-lead initiatives.
• Develop and execute copywriting strategies that create meaningful connections with consumers.
• Lead brand voice excellence and cross-functional alignment across global storytelling initiatives, in partnership with the Associate Creative Director, Brand Initiatives, Creative & Narratives.
• Establish shared principles that strengthen story, clarity, and connection in The North Face voice across regions.
• Partner with regional copywriters and creative leads as they adapt copy and stories for local consumers and cultural contexts.
• Explore emerging technologies, including AI tools, to strengthen the global copywriting approach.
• Oversee editing strategies and engineer AI prompts that meet brand standards.
• Ensure the brand voice is clear and consistent across channels and touchpoints.
• Shape product storytelling and develop emotive product copy that clearly communicates key consumer benefits.
• Develop brand voice guidelines to ensure consistency across platforms.

Benefits

• Eligible for additional compensation awards, which may include an annual incentive plan, sales incentive, or commission potential.
• VF Corporation offers benefit programs; specific benefit details are provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed