Sr Coordinator - Paid Media Production

American Eagle • New York, NY

46d

About The Position

Key partner to Paid Media (internal + agency), Creative, and Video teams tasked with translating Brand and Performance Media plans into actionable shoot plans and detailed asset needs.

Requirements

• Bachelor's Degree with 2-3 years experience. Agency experience is preferred.
• Knowledge of Paid Media and Marketing best practices
• Ability to simultaneously manage multiple projects of varying complexity
• Ability to independently work with business partners to prioritize day to day tasks
• Ability to take ownership of a project's outcome
• Excellent communication and follow-up skills
• Ability to build relationships with cross functional teams
• Effective in a variety of formal presentation settings such as one-on-one, small and large groups, and with peers and bosses
• Self-motivated with critical attention to detail, deadlines and reporting

Responsibilities

• Manage Paid Media Creative and Custom Content timelines and deliverables with media partners and media agency
• Own static & video execution process with design and copy teams utilizing Monday.com to track project timelines and development of assets in order to meet deadlines for review, handoff, etc.
• Develop creative briefs for static & video needs, inclusive of product story direction; and broken out by channel & detailed specs
• Work with Paid Media Team to develop A/B testing plan of creative media assets
• Identify outstanding needs that were not captured on shoot; partner with Creative & Social teams to identify alternative sources for content
• Manage post-production review process by compiling feedback and managing revisions
• Manage weekly hot lists for deliverables
• Manage creative asset hand-off and trafficking to Media Agency via Click Up
• Q/A final media placements in Click Up built by Media Agency
• Bridge the gap between overarching marketing priorities and Paid Media priorities
• Partner with Production, Business Strategies, and Creative teams to outline product / styling requests for Paid Media-specific shot list
• Subject matter expert of the seasonal products, priorities and concepts to identify how they fit into the media plan
• Own + lead video creative workflow meetings with cross-functional partners
• Work with Associate Manager - Brand & Performance Marketing to select and traffic AE organic, Influencer/Creator posts to boost with Paid Media funds
• Maintain a strong relationship with AE Organic Social and Influencer/Creator teams to stay up to date on posting calendars and strategy
• Develop and maintain close relationships with cross-functional teams: Media Creative Brand Management Organic Social Product Strategy External Media Agency Influencer/Creator

Benefits

• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
• AEO may also provide discretionary bonuses and other incentives at its discretion.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Number of Employees: 5,001-10,000 employees