Senior Coordinator, Corporate Communications & Publicity - The Orchard

The Orchard•New York, NY

14h•$55,000 - $60,000•Onsite

About The Position

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. The Orchard is seeking an experienced and clever communicator to join our global Corporate Communications team. The Senior Coordinator, Corporate Communications and Publicity will lead strategies that enhance The Orchard’s public profile and key messaging via an informed, amplified voice in media including press coverage, industry events, speaking engagements, as well as internal communications and client-focused initiatives. The role is essential to enhancing the communications department goals and coordinating with other departments to ensure overall brand visibility. The Senior Coordinator, Corporate Communications is a full-time, in-office position based in New York City at The Orchard’s headquarters and reports to the VP Global Corporate Communications.

Requirements

2+ years of music industry corporate communications or publicity experience, preferably at a label or independent PR firm
Strong understanding of the music media and PR landscape; understanding of digital distribution preferred
Some established relationships with reporters, editors, social media influencers, photographers, and cultural tastemakers
Experience executing press campaigns
Excellent written and oral communication skills; business writing experience preferred
Proven effective relationship builder and collaborator
Strong organizational skills with the ability to effectively prioritize, multitask, meet tight deadlines and stay focused under pressure
Solid project management capabilities
Highly proficient ability to think both analytically and creatively
Ability to work in a fast paced, dynamic, and collaborative environment
Experience with media monitoring and press release distribution services (e.g. Cision, Constant Contact, Muckrack)
Discretion and experience handling sensitive/confidential information
Knowledge of all major social media platforms and content creation
Tech-savvy with facility to learn and use new platforms and programs
Passionate about independent music sector

Responsibilities

Aid in the planning and execution of communications initiatives that support The Orchard’s internal and external strategic priorities
Assist in drafting press materials, including releases, bios, talking points, decks as necessary
Collaborate with departments company-wide, assuring clear, consistent, and compelling messaging
Maintain close relationship with umbrella corporate communications department; uphold and enforce guidelines
Perform department admin duties such as invoices, press tracking, face sheets, guest lists, and more
Hire and direct photographers as necessary; Service photographs to media
Compile and distribute weekly and semi-annual media reports for leadership
Manage company-wide approvals for all speaking engagements
Maintain Comms calendar with speaking events, artist performances, social events, trade shows, awards shows, and other appropriate opportunities for company leadership
Maintain and organize departmental resources and records including annual subscriptions, press database, photos, bios, media mentions, and more
Adopt and implement new technology initiatives including daily news circulation, media briefs, and more
Compile targeted media lists as directed by the department lead; maintain journalist beats and moves
Collaborate with the Director of Media & Artist Relations to support publicity campaigns and media outreach for select artists across The Orchard's roster
Track and submit information/submissions for industry power lists
Collaborate with external media partners
Monitor client nominations and wins at global awards ceremonies
Identify story ideas aligning with company goals and select client initiatives
Elevate internal and external company events, coordinate conference participation
Identify and evaluate music industry-related data including trends, current events, hot topics, etc.
Attend company events and shows