Senior Coordinator, Content Strategy

Universal Music•Philadelphia, PA

3d•Onsite

About The Position

The Senior Coordinator, Content Strategy is responsible for the planning, governance, and execution of content placement across UMG's eCommerce experiences. Working closely with Creative, Merchandising, Content Production, Development, and Project Management teams, this role owns the creation and oversight of eCommerce placement plans, ensuring every product is accurately represented from planning through launch. Serving as the central source of truth for product assets and placement requirements, this role is responsible for maintaining the integrity of content across our eCommerce storefronts. Through rigorous quality control, they ensure all products, imagery, copy, and associated assets align with approved placement plans prior to photography and publication, helping deliver a consistent and high-quality customer experience. The Senior Coordinator plays a critical role in connecting cross-functional teams, maintaining visibility across content readiness, and ensuring assets, documentation, and placement standards remain accurate, organized, and accessible throughout the campaign lifecycle. They proactively identify content gaps, resolve discrepancies, and drive operational consistency to support successful product launches. This role is ideal for someone who is highly organized, detail-oriented, and passionate about eCommerce operations, digital merchandising, and content excellence. They thrive in fast-paced environments, enjoy building structure through process, and take pride in ensuring every customer-facing experience is executed with accuracy and consistency.

Requirements

3–5 years' experience in eCommerce, digital content, merchandising, content operations, or project coordination.
Strong understanding of digital merchandising principles and online customer experiences.
Exceptional organizational skills with the ability to manage multiple launches, priorities, and deadlines simultaneously.
Meticulous attention to detail and a passion for content accuracy and quality.
Experience managing digital assets, product information, or content management systems.
Excellent communication skills with the ability to collaborate across creative, commercial, and technical teams.
Strong analytical and problem-solving skills with a proactive approach to identifying and resolving issues.
Passion for music, eCommerce, digital retail, and fan experiences.
Comfortable working in fast-paced environments with evolving priorities.
A continuous improvement mindset with a passion for creating scalable processes and operational excellence.

Responsibilities

Own the creation, maintenance, and execution of eCommerce placement plans across artist and label storefronts.
Develop merchandising placement strategies that ensure products, collections, and campaigns are accurately represented across all digital storefronts.
Partner with Creative, Merchandising, Client Services, and Production teams to align placement plans with campaign objectives and commercial priorities.
Translate campaign requirements into clear content placement documentation that serves as the single source of truth for execution.
Continuously review and optimize placement standards to improve consistency, customer experience, and operational efficiency.
Lead quality control reviews of all products and associated assets against approved placement plans prior to photography and site publication.
Validate that products, imagery, copy, collections, variants, and metadata are complete, accurate, and aligned to merchandising requirements.
Identify and resolve content discrepancies before they impact downstream production or customer-facing experiences.
Maintain ownership of content accuracy across eCommerce platforms, ensuring consistency across all artist storefronts.
Act as the central source of truth for product assets, ensuring all approved creative and content is current, accessible, and properly version controlled.
Coordinate content readiness across Creative, Production, Merchandising, Development, and Project Management teams.
Manage content timelines, dependencies, and deliverables to ensure assets are available ahead of key campaign milestones.
Support product launches by ensuring all required assets, approvals, and placement documentation are complete.
Maintain content documentation, placement guides, and operational standards across multiple concurrent projects.
Proactively identify risks, blockers, or gaps that may impact content readiness or launch timelines.
Serve as the primary point of contact for content placement and asset management across cross-functional teams.
Partner closely with Creative, Merchandising, Content Production, Client Services, and eCommerce Operations to ensure seamless execution.
Facilitate communication around content changes, asset updates, and placement requirements throughout campaign lifecycles.
Support continuous improvement of content workflows, documentation, and governance processes.
Champion consistency and best practices across all eCommerce content operations.

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent