Senior Content Strategist - Hybrid

Genesis10 • Milwaukee, WI

5d • Hybrid

About The Position

Genesis10 is seeking a Senior Content Strategist for a contract position with a Major Financial Services Company. This role involves owning the strategy and execution of a fast-growing, high-volume content program dedicated to the financial advisor career. The opportunity is to build a new program and scale a light publishing cadence into a full content ecosystem, potentially including articles, video, a candidate newsletter, and field enablement materials. The primary goal is to ensure accurate, balanced, and compelling information about the advisor career reaches candidates, advisors, and recruiters.

Requirements

• Bachelor's degree in a relevant field (English, journalism, communications, marketing, etc.).
• Minimum of 7-10+ years of experience in content strategy, content management, or a closely related communications role.
• A strong foundation and background in writing with excellent editorial judgment.
• Demonstrate proficiency and comfort using large language models and generative AI tools to accelerate content creation.
• Genuinely adaptable and open to change in how technology is used.
• A keen eye for video and visual content with the ability to set a creative vision and collaborate with creative partners.
• Excel at managing process in a large, complex, highly governed organization.
• Capable of running a content workstream end to end, from strategy through execution.
• Strong judgment about positioning and the nuances of messaging across distinct audiences.
• Experience with project management, strategic thinking, and cross-functional partnering.
• High attention to detail to maintain accuracy and consistency across a high volume of content.

Responsibilities

• Own the strategy and execution for the advisor career content program end to end, including the editorial calendar, topics, formats, and cadence.
• Produce and oversee a high volume of written and video content, identifying compelling story angles and directing content development.
• Help shape an accurate, balanced, and credible narrative around the advisor career across channels and platforms.
• Equip the field advisors and recruiters with go-to-market materials such as emails, social posts, and other assets.
• Nurture candidates through the hiring funnel, helping prospects stay informed and engaged.
• Build a newsletter program for advisor career candidates from concept to execution.
• Manage content across multiple content publishing platforms.
• Partner with subject matter experts, compliance teams, and creative partners to ensure accuracy and meet regulatory standards.
• Track and analyze the effectiveness of content across channels, ensuring the program steadily grows in reach, engagement, and impact.

Benefits

• Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years
• The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years
• Access to an experienced, caring recruiting team (more than 7 years of experience, on average)
• Behavioral Health Platform
• Medical, Dental, Vision
• Health Savings Account
• Voluntary Hospital Indemnity (Critical Illness & Accident)
• Voluntary Term Life Insurance
• 401K
• Sick Pay (for applicable states/municipalities)
• Commuter Benefits (Dallas, NYC, SF, and Illinois)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior