Senior Content Strategist (Term-Limited)

ACLU • Washington, NY

4d • Hybrid

About The Position

The ACLU seeks applicants for the full-time position of Senior Content Strategist in the Communications and Marketing Department of the ACLU’s National office in New York, NY or Washington, DC. This is a hybrid role that has in-office requirements of two (2) days per week or eight (8) days per month. This is a 2-year term-limited role. The ACLU Communications & Marketing department creates, maintains, and expands message narratives to engage our supporters and other target audiences, to help protect and expand civil liberties and civil rights and illustrate the value and impact of the ACLU’s transformational work. Through our messaging, engagement with newsmakers, our written content, creative branding, and visual identity, we encourage support for the ACLU and help to build a more perfect union. This position is part of a collective bargaining unit. It is represented by ACLU Staff United (ASU).

Requirements

• Significant experience managing the channel strategies and production process for YouTube, preferably for a nonprofit, advocacy, or media organization.
• Strong editorial judgment and familiarity with emerging social-video trends.
• Expertise in YouTube analytics and SEO best practices, analytics tools, and content management platforms.
• Experience developing formats that optimize videos, headlines, metadata, and thumbnails for YouTube.
• Proven ability to navigate competing organizational priorities and complex approvals processes.
• Excellent verbal, writing and interpersonal communication skills; strong attention to detail; ability to write and deliver work product under deadlines; and commitment to high-quality standards.
• A creative, hyper-organized approach to project management.
• Proven track record of working collaboratively with colleagues across departments and functions.
• A passion for online advocacy and commitment to the mission of the ACLU.
• Commitment to advancing the mission of the ACLU Center and embedding the principles of equity, inclusion and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives.
• Commitment to work collaboratively and respectfully toward resolving obstacles and conflicts.

Responsibilities

• Leading development and execution of the ACLU's YouTube strategy, with SEO-informed editorial strategies and content promotion plans that leverage all channels in the ACLU’s social media program.
• Leading creation of compelling, platform-specific content to meet the ACLU’s communications, legal, advocacy, and development goals on YouTube, integrating YouTube thoughtfully into the department’s strategic communications plans.
• Supporting external partnerships and collaborations, identifying high-impact partnership opportunities, and partnering with other teams within Communications & Marketing or Development departments, to livestream key engagements or produce YouTube-first events.
• Setting the long-term vision, goal, strategies and tactics to scale the ACLU’s YouTube channel, supporting a daily social video program that thoughtfully accounts for organizational priorities, the ACLU’s unique brand identity, the daily news cycle, and emerging trends.
• Project managing the end-to-end production of YouTube content, including talent booking, editorial calendaring, digital strategy, and content planning, in close partnership with the ACLU’s social media, multimedia, program communications, earned media, storytelling, and artists and influencer teams.
• Developing content plans that position the ACLU as a thought leader on YouTube, accounting for an ideologically diverse nationwide audience.
• Crafting and implementing creative, multi-faceted strategies for advocacy, public education, live events, and paid media campaigns on YouTube, collaborating with other teams to support content plans as needed.
• Aligning YouTube content planning and editorial calendar with broader social media and communications strategy, including cross-channel adaptations and multi-platform partnerships.
• Working with the Social Media and Multimedia teams to develop formats and optimize videos, headlines, metadata, and thumbnails for YouTube.
• Monitoring and reporting on strategic insights and video analytics, to inform decision-making and ensure content is optimized for audience growth.
• Initiating and maintaining strong relationships with YouTube; gathering and prioritizing technical platform requirements.
• Creating and maintaining internal documentation for workflows across teams.
• Cultivating relationships with YouTube influencers in partnership with the Artist and Influencer Engagement team and Media and Strategic Engagement team.
• Developing and leading trainings for staff who will have on-camera appearances.
• Engaging in special projects and other duties as assigned.

Benefits

• Generous paid time-off policy
• Comprehensive healthcare benefits (including medical, dental and vision coverage, parental leave, gender affirming care & fertility treatment)
• 401k plan and employer match
• Annual professional development funds
• Internal professional development programs and workshops

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed