Senior Content Producer - International

Hard Rock Digital • Toronto, ON

1d • Hybrid

About The Position

Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. They are seeking a Senior Content Producer for their Creative Marketing team to play a central role in launching Hard Rock Digital in Canada. This role involves producing, editing, and shipping mobile-first creative content that is authentic, culturally resonant, and tailored for Canadian audiences across various platforms. The producer will craft social-first videos, editorial content, creator collaborations, and campaign materials, working closely with a small team on tight-turn projects and staying ahead of the sports and casino calendar.

Requirements

• 5+ years in a creative production role, ideally with experience in brand or digital marketing and short-form video content.
• Deep knowledge (or strong interest) in iGaming, sports betting, or casino content.
• A portfolio packed with mobile-first, short-form video content (TikToks, Reels, story-first executions).
• Experience scaling influencer or UGC programs across platforms like TikTok, YouTube Shorts, and Instagram.
• Comfortable interpreting content performance data to inform creative decisions and iteration.
• Well-versed in platform nuances and trends across Facebook, Instagram, YouTube, TikTok, Snapchat, and more.
• Fluent in Premiere Pro and After Effects.
• Proficiency with AI-powered content tools, including video and image generation platforms (e.g., Runway, Pika, Sora, Midjourney) as well as AI-enhanced editing and post-production tools (e.g., Adobe Firefly, Topaz Video AI).
• Comfortable working with legal and compliance teams in a regulated industry.
• Willingness to get up to speed on Canadian gaming regulations.

Nice To Haves

• Experience with Canadian markets.
• Dabbled in Figma or Photoshop.
• Familiarity with Canadian gaming regulations.

Responsibilities

• Collaborate with a nimble team of creatives to elevate the quality of work and bring a fast, smart, culturally aware creative perspective.
• Be a key creative voice in the international expansion into Canada, ensuring content reflects local culture, tone, and market context.
• Ensure all assets comply with responsible gaming standards, offer disclaimers, age-gating, and Canadian regulatory requirements.
• Oversee production for high-impact content across social, UGC, and influencer channels, managing timelines and budgets.
• Travel to and produce campaign shoots, managing on-set logistics, directing talent, and ensuring captured content meets brand standards.
• Source, guide, and scale a bench of content creators, with a focus on Canadian voices, for authentic brand representation in vertical, mobile-first formats.
• Edit short-form videos, cut reels, mock up stories, and create assets tied to timely moments.
• Translate offers, promos, and campaign briefs into content plans that resonate with Canadian audiences.
• Review content performance data to optimize creative output, test new formats, and improve based on results.
• Manage production budgets and negotiate creator deals.

Benefits

• Competitive compensation
• Flexible vacation allowance
• Remote or Hybrid Flexibility
• Opportunities for in-person collaboration at our Austin or Florida headquarters
• Innovative Environment
• Growth Opportunities
• Diverse and Inclusive team

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed