Senior Content Marketing Specialist

Canopy • South Jordan, UT

7d

About The Position

Canopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry. Our goal is to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way. Click here to see why our clients love Canopy. Interested in learning more about Canopy and the industry? Check out our blog here where you can find great information on our product features, industry news, practice management, and more! What You’ll Do: Manage all of Canopy’s webinar and online event content, including creating, and hosting multiple monthly webinars, coordinating third-party webinars and managing Canopy’s annual online Summit. Help ideate and build best-in-class content across the entire Canopy sales funnel, including blogs, ebooks, webinars, podcasts, social media, case studies, and more. Maintain the editorial process and manage freelancers and influencers as they create content for Canopy. Work closely with the content director and content team to create content campaigns. Maintain the Canopy editorial calendar, balancing content demands across all stages of the customer journey.

Requirements

• To thrive in this position, you love working in content marketing, where creative ideation meets execution excellence. And be an awesome teammate who easily communicates with your colleagues across functions.
• 8+ years experience working within or with a content marketing and/or communications department.
• Experience creating and managing webinar content, working with internal and external SMEs.
• Excellent writer and strong verbal communicator with the ability to synthesize complex topics into a concise and easy-to-understand language in multiple formats from whitepapers and event/webinar decks to videos.
• Exceptional storyteller who can create original content with a unique point of view that rises above the noise as well as innovate fresh content marketing ideas.
• Ability to use AI to enhance and accelerate your work.
• Data-driven content marketer that is comfortable with analyzing clinical, survey, and platform data to partner in creating compelling storylines as well as diving deep into content performance metrics and tracking.
• Experience in planning and maintaining an editorial calendar.

Responsibilities

• Manage all of Canopy’s webinar and online event content, including creating, and hosting multiple monthly webinars, coordinating third-party webinars and managing Canopy’s annual online Summit.
• Help ideate and build best-in-class content across the entire Canopy sales funnel, including blogs, ebooks, webinars, podcasts, social media, case studies, and more.
• Maintain the editorial process and manage freelancers and influencers as they create content for Canopy.
• Work closely with the content director and content team to create content campaigns.
• Maintain the Canopy editorial calendar, balancing content demands across all stages of the customer journey.

Benefits

• 🌴 Flexible Paid Time Off - you’re actually encouraged to use, plus 10 company holidays!
• ❤️‍🩹 Health Benefits - including Medical, Dental, and Vision and an HSA Match.
• 💰 401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.
• 🧠 Mental Health - all employees have access to Impact Suite & to our Employee Assistance Program (EAP).
• 👶 Paid New Parent Leave & Birthing Parent Leave - so you’re able to care for your little ones.
• ➕ Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.
• 🌟 Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!
• 🥳 Company Events - including monthly company-wide meetings, summer parties, and more.
• 💡 ERG Committees - to plan initiatives around continuing education, community outreach, recruiting, onboarding, and more.
• ☕ Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We’ve got you covered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees