Senior Content Manager (Marketing)

UHS • Reno, NV

67d

About The Position

The Senior Content Manager at Prominence Health leads the development and execution of a comprehensive content strategy that supports the organization’s Commercial Health Plan, Medicare Advantage Plan, Accountable Care Organization (ACO), Primary Care Medicare group, and Value-Based Care partnerships. This role is responsible for creating high-impact, audience-centric content across digital and traditional channels to drive engagement, education, and growth. The ideal candidate is a strategic thinker and hands-on creator who understands the nuances of healthcare marketing and can leverage AI tools and marketing automation platforms to enhance efficiency and personalization. Prefer candidates local to the Reno, NV area.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field (Master’s preferred)
• 8+ years in content creation and strategy, preferably in healthcare or insurance
• 3+ years managing a team
• Experience with Medicare Advantage, Commercial Health Plans, or Value-Based Care preferred
• Exceptional writing, editing, and storytelling abilities
• Proficiency in AI content tools and marketing automation platforms
• Strong understanding of healthcare regulations and compliance
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Collaborative and innovative mindset
• AI content generation platforms (e.g., Jasper, Writer, ChatGPT)
• Marketing automation (Marketo, HubSpot)
• CRM (Salesforce)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• CMS platforms (WordPress, Sitecore)
• SEO tools (SEMRush, Moz)

Nice To Haves

• Master’s preferred
• Experience with Medicare Advantage, Commercial Health Plans, or Value-Based Care preferred
• Prefer candidates local to the Reno, NV area.

Responsibilities

• Develop and manage a multi-channel content strategy aligned with Prominence Health’s business goals and brand voice.
• Lead ideation, writing, editing, and production of content including web pages, email campaigns, social media, brochures, video scripts, and internal communications.
• Use AI tools to generate, optimize, and personalize content at scale.
• Collaborate with cross-functional teams including Product, Sales, Clinical, and Compliance to ensure content accuracy and alignment.
• Manage and maintain editorial calendars for all business lines and digital platforms.
• Ensure SEO best practices are applied to all digital content.
• Oversee and mentor a team of content creators and freelancers.
• Utilize platforms such as Marketo, Salesforce, Adobe Creative Suite, and other marketing technologies to automate workflows and measure performance.
• Monitor content performance metrics and adjust strategies based on data insights.

Benefits

• Loan Forgiveness Program
• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!
• More information is available on our Benefits Guest Website: benefits.uhsguest.com

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees