Content Marketing Manager

Outreach

1d • $70,000 - $110,000

About The Position

We’re looking for a self-motivated content marketer who loves writing, editing, and amplifying compelling stories. The right person will have a strong eye for high-quality B2B marketing content and a data-driven mindset to connect content strategy to business results. This role will play a key part in scaling content programs that elevate Outreach’s narrative, educate customers, and drive measurable pipeline and revenue impact.

Requirements

• Excellent written and verbal communication skills
• 5+ years of experience in a content marketing role at a high-growth SaaS company or marketing agency
• Portfolio showcasing B2B demand generation content required
• Strong experience working with freelancers, agencies, and vendors
• Proven ability to manage multiple projects with many stakeholders and competing priorities
• Demonstrated success driving traffic, engagement, and revenue through content
• Hands-on experience with website management, analytics, SEO, and social platforms
• Proficiency or working experience with AI writing and productivity tools such as ChatGPT, Claude, or similar platforms
• Experience creating sales-facing content and/or working closely with sales teams
• Bachelor’s degree in Marketing, Journalism, or a related field

Nice To Haves

• Interest or experience in video and multimedia content planning or production is a strong plus

Responsibilities

• Write and edit compelling content across multiple formats, including blogs, ebooks, emails, landing pages, digital ads, and multimedia content, to build brand awareness and accelerate pipeline
• Own and evolve the "Outreach on Outreach" program, including planning, producing, and distributing educational, expert-led content with a strong emphasis on video and multimedia storytelling
• Partner closely with internal subject-matter experts to create video-first and educational content that helps customers and prospects better understand how to use Outreach
• Collaborate with product marketing, sales, customers, industry experts, designers, and freelance writers to scope and produce relevant, high-impact content
• Work with the social media team on strategic promotion across channels like LinkedIn, Facebook, and Twitter for flagship events, webinars, and major campaigns
• Partner with cross-functional teams to ensure content is effectively repurposed and distributed to maximize reach, engagement, and ROI
• Publish and internally socialize final content across appropriate channels based on the content dissemination plan
• Support content workstreams tied to major website initiatives, including launches and ongoing best-practice optimization
• Follow editorial governance and coach writers and vendors to ensure consistency in brand voice, style, and tone
• Optimize content for SEO and lead generation, and monitor performance to understand impact on traffic, pipeline, and revenue
• Maintain and evolve the content planning process and editorial calendar in Asana to support scalable and repeatable execution
• Own day-to-day project management for agency- and contractor-supported initiatives, including intake, prioritization, timelines, Asana setup, and cross-functional coordination
• Provide clear guidance, feedback, and direction to external partners to ensure projects are delivered on time, on brand, and on budget

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees