Senior Content Designer, Human Interface Design

General Motors

6d • Hybrid

About The Position

Drive the Future of Automotive Experiences – Join Our Human Interface Design Team! Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe.
What We Do
Understand Drivers & Passengers: We dive deep into user research to uncover real needs and behaviors on the road and beyond.
Design Across Platforms: From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services.
Build Strong Foundations: We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints.
Innovate Interactions: We define how users navigate voice controls, advanced driver-assist features, and connected services.
Champion Safety & Accessibility: Every design is inclusive, distraction-free, and aligned with global safety standards.
Collaborate Across Teams: We work hand-in-hand with engineers, product managers, interior and exterior designers, and UX researchers to bring ideas to life.
Why Join Us?
Impact at Scale: Your designs will shape the driving and digital experience for millions of users worldwide.
Creative Freedom: Explore bold ideas and push the boundaries of automotive and digital design.
Continuous Growth: Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape.
User-First Culture: Every decision starts with empathy for the driver, passenger, and digital user.
If you're ready to design the future of mobility, we’d love to meet you!
The Role: Shape digital products and experiences with excellent content design across platforms within the Human Interface Design studio.

Requirements

• You can communicate concepts as well as fine detail in one compelling narrative.
• You evaluate and look at the world through the lens of language.
• Strong written, visual, and verbal communication skills.
• A clear portfolio of work that showcases your ability to write and evaluate writing.
• Self-starter with strong autonomy. You’re comfortable identifying problem areas, tackling them independently, and sharing your findings. You create clarity rather than waiting for it to be provided.
• You can iterate quickly, form a clear design point of view, and navigate cross-functional feedback. You have a strong sense of what needs a name, and what simply needs a clear interface label.
• Strong editorial and design sensibility. You love language but believe most software benefits from fewer words.
• Skilled in information architecture and taxonomy. You know how to simplify a complex menu structure.
• Kind, collaborative, and easy to work with. You build strong relationships and contribute to a positive team culture.
• Proficient in Figma.

Nice To Haves

• Deep understanding of human interface design best practices.
• Baseline understanding and continued curiosity of AI-augmented UX writing workflows and processes.
• Experience following an in-house design system and content standards.

Responsibilities

• Support content design work for assigned work domains across various platforms, including web, mobile, or in-vehicle.
• Support a vision for improved content standards and systems across the practice.
• Collaborate with designers, Customer Experience and Marketing team members.
• Design great experiences through clear and concise language.

Benefits

• medical
• dental
• vision
• Health Savings Account
• Flexible Spending Accounts
• retirement savings plan
• sickness and accident benefits
• life insurance
• paid vacation & holidays
• tuition assistance programs
• employee assistance program
• GM vehicle discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed