Senior Content Creator (Advocacy Pod)

Monterey Bay Aquarium • Monterey, CA

11d • $77,700 - $96,000

About The Position

This role is an experienced and versatile storyteller that possesses a range of technical skills to support content creation and use tools of the trade such as web content management systems (CMS), email service providers (ESP), text messaging platforms (SMS), video-editing and live streaming software, and social media platforms to create and deliver content. This Senior Content Creator role is focused on Monterey Bay Aquarium's conservation, science, and advocacy narratives. They’ll help build a constituency for ocean conservation, activating audiences to join the Aquarium in addressing climate change and plastic pollution, advocating for a healthy global ocean, conserving wildlife like sea otters, protecting biodiverse ecosystems, and promoting sustainable seafood. This creator will contribute to projects in collaboration with stakeholders in the Aquarium’s Conservation & Science division, including the Global Ocean Conservation, US & California Policy, and Seafood Watch teams.

Requirements

• At least four years of related content creation experience
• Expert storyteller with an eye for creating compelling content that resonates across cultures
• Subject matter proficiency related to basic marine biology or environmental science; or in marketing, UX, SEO or social media
• Ability to produce video content (including script writing, filming, editing, and serving as onscreen host) for digital distribution
• Basic knowledge of Adobe Premier and Photoshop
• Excellent written communications skills in English and Spanish; can turn complex ideas into clear, simple language; excellent editing, copyediting and proofreading skills
• Able to take initiative and prioritize tasks; excellent time management and respect for deadlines
• Proven ability to build consensus and work effectively within cross-departmental teams
• Ability to work within and maintain Monterey Bay Aquarium’s Core Values

Nice To Haves

• BA in communications, marketing, English, Spanish, cinematic arts or equivalent combination of education, training and experience
• Able to work a flexible schedule including occasional evenings and weekend

Responsibilities

• Create digital and print content that educates, engages, and delights the Aquarium's audiences across our owned channels and platforms, including creative concept ideation, asset creation, and coordination as well as content-related project management.
• Communicate the Aquarium’s voice and adapt it for various platforms and channels.
• Research, plan and write, as well as provide feedback, edit, and proofread.
• Collaborate with internal clients to provide editorial direction that fulfills project and institutional goals, and alongside other members of the Marketing team to create content that’s rich and engaging.
• Ideate content approaches with other creators, strategists, designers and stakeholders.
• Write original and complex content for social posts, web stories and pages, marketing emails, SMS, video scripts and print publications.
• Write UX and interface microcopy to support web transactions.
• Edit and proofread content written by peers and junior team members.
• Collaborate with team members to provide feedback during the content production process (including for video).
• Post content on social channels, publish web pages and build emails in collaboration with design team. Use tools like the CMS, ESP, social media management tool and native social platforms to push content to our audiences. Configure advanced settings in CMS. Manage the technical aspects of a live stream.
• Shoot and edit video for short-, medium- and long-form videos delivered on our digital channels.
• Research SEO keywords and create video and web content optimized for search engines.
• Monitor content performance against established KPIs.
• Craft responses to questions and comments in social media feeds or direct messages on their own, and resolve questions escalated by junior staff.
• Lead small and medium projects, determine content and channel strategies, write briefs or contribute to briefs for larger projects. Coordinate closely with other creators, strategists, designers and members of the performance marketing team and other stakeholders to achieve project objectives.
• Advocate for user/audience needs throughout website feature development process. Confirm new feature releases and bug fixes work as expected. Run small user tests as needed.

Benefits

• Annual Compensation Range: $77,700-$96,000 USD annually. Starting rate will vary based on previous experience and relevant skills/knowledge set.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree