Senior Content Copywriter

Blackpoint Cyber • ,

12d • $113,400 - $141,800

About The Position

Blackpoint Cyber is seeking a Senior Content Copywriter who can think strategically and write exceptionally well. This role is crucial for developing compelling cybersecurity content that changes perception and drives action. The ideal candidate will have a solid content strategy background and a passion for writing, capable of transforming complex cybersecurity topics into engaging content that captures attention, builds credibility, supports sales, and strengthens the brand. Initially, this role will involve partnering with the VP of Comms, Brand and Content on the overarching content strategy, followed by high-output, hands-on copywriting. Responsibilities include owning both short and long-form content across various channels such as SEO, product marketing, integrated campaigns, email, eBooks, Blogs, Research Reports, and web copy. The role requires close collaboration with Product Marketing, Demand Generation, Sales, and subject-matter experts to create content that guides audiences through the buyer journey from awareness to consideration and action.

Requirements

• 6 + years of content strategy with writing execution, ideally within cybersecurity.
• Exceptional writing and editing skills with the ability to make technical ideas clear, engaging, and persuasive.
• Strong understanding of SEO, search intent, content optimization, and organic growth.
• Experience developing content across the full buyer journey—from awareness and thought leadership through product evaluation and conversion.
• Strong understanding of B2B buyers and how content influences complex purchasing decisions.
• Ability to collaborate effectively with executives, Product Marketing, Communications, Demand Generation, Sales, and technical SMEs.
• Strong project management skills with the ability to manage multiple content streams simultaneously.
• Comfortable operating in a fast-paced environment where priorities shift and content needs to move quickly without sacrificing quality.
• Genuine interest in cybersecurity and the ability to quickly understand technical concepts, market trends, and competitive dynamics.

Nice To Haves

• Have a strong point of view about what makes B2B content work and know the difference between content that fills a calendar and content that changes perception or drives action.
• Can take a 30-minute conversation with a cybersecurity executive and turn it into a compelling, differentiated story—and then comfortably shift from a 1,500-word thought leadership article to a product landing page, competitive asset, or five-email campaign.
• Can balance strategic thinking with hands-on execution, thrive in cross-functional environments, and maintain exceptionally high standards for the quality, originality, accuracy, and usefulness of everything you put into the market.

Responsibilities

• Build & Execute a Content Calendar: Develop and manage an integrated content calendar aligned with company priorities, audience needs, product strategy, and revenue goals.
• Deliver content across campaigns, product launches, SEO, web, email, and sales enablement. Identify new opportunities based on market trends, competitive intelligence, customer questions, search behavior, and business priorities.
• Build a scalable content engine that increases both the quality and velocity of content production.
• Drive SEO & Organic Growth: Partnering with our SEO agency, deliver content mapped back to the SEO strategy, including blogs and web content that takes search intent, keywords, competitive gaps, customer questions, and emerging cybersecurity topics into consideration.
• Create and optimize high-value evergreen and timely content designed to increase organic visibility, authority, and qualified traffic.
• Partner with SEO, web, and demand teams to continually measure and improve performance.
• Create Product & Competitive Content: Partner closely with Product Marketing to translate complex technical capabilities into clear, compelling customer stories.
• Fuel Integrated Campaigns: Partner with Campaign and Demand Generation teams to develop the content and messaging required to launch and scale integrated campaigns.
• Create campaign messaging, landing pages, email sequences, blogs, guides, and supporting assets—ensuring each piece connects to a cohesive buyer journey rather than functioning as a standalone deliverable.
• Support the ABM Program: Support Account-Based Marketing programs across priority accounts, industries, and buying groups. Partner closely with Demand Generation, Sales, Product Marketing, and ABM teams to translate account intelligence, intent signals, industry challenges, competitive insights, and buyer needs into highly relevant content experiences.
• Develop and adapt content for 1:1, 1, and 1 ABM programs, including account- and industry-specific messaging, landing pages, executive outreach, email sequences, case studies, competitive content, and other high-value assets designed to engage target accounts and accelerate opportunities.
• Build a scalable approach to content personalization that balances relevance with production efficiency, ensuring Sales has the right content to engage key stakeholders throughout the buying journey.
• Own Web & Email Content: Develop and continuously improve website messaging, product and solution pages, landing pages, nurture programs, campaign emails, event communications, and other conversion-focused content.
• Partner with web and demand teams to test messaging, optimize experiences, and improve performance over time.

Benefits

• competitive Health, Vision, Dental, and Life Insurance plans
• a robust 401k plan
• Discretionary Time Off
• equity participation is available to employees globally

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed