Senior Content & Communications Strategist

Inmar Intelligence • Winston-Salem, NC

9d • Remote

About The Position

Reporting to the Manager, Communications and Content, the Sr Content & Communications Strategist is responsible for developing and executing high-quality, product- and campaign-aligned communications that support broader enterprise and business unit strategies. This role focuses exclusively on the Inmar Healthcare division and is responsible for translating business priorities and product strategies into clear, compelling communications and content across channels. The ideal candidate is an exceptional writer and communicator who brings strong judgment, operates with urgency, and partners effectively to deliver high-quality work that drives engagement, alignment, and business impact.

Requirements

• Bachelor’s degree in communications, marketing, journalism, writing, or a related field
• 6–8 years of experience in communications, content strategy, or a related role (agency or in-house, agency preferred)
• Exceptional writing, editing, and storytelling skills across formats and channels
• Proven ability to create content that drives engagement and business outcomes in B2B environments
• Experience supporting public relations or external communications initiatives
• Experience managing social media for a brand or business unit
• Strong portfolio demonstrating expertise across digital, print, and multimedia formats
• Experience partnering with Product Marketing, Demand Generation, and Design teams
• Proficiency in Google Workspace
• Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.

Nice To Haves

• Experience in healthcare, financial services, or regulated industries
• Experience working in fast-paced, matrixed organizations
• Experience with project management tools (e.g., Monday.com)
• Familiarity with SEO and content optimization platforms (e.g., BrightEdge)
• Comfort using AI tools to enhance content development and efficiency

Responsibilities

• Translate Healthcare division and business unit communications strategies into clear, actionable plans for assigned products, campaigns, and initiatives
• Serve as a strategic partner to internal stakeholders by providing communications guidance rooted in audience insight and business goals
• Develop high-quality, multi-channel content including website copy, sales materials, white papers, thought leadership, internal communications, social media, and video scripts
• Write and manage communication cascades, ensuring alignment and clarity across both internal and external audiences
• Own and manage social media execution for the Inmar Healthcare division, including content planning, calendar management, posting, and optimization
• Ensure all communications align with established messaging frameworks and Inmar brand voice
• Manage multiple priorities in a fast-paced environment while maintaining high standards for quality and accuracy
• Continuously refine communications based on performance insights, stakeholder feedback, and evolving business needs
• Ability to translate marketing imperatives such as personas, market research and business strategies into compelling and engaging communications
• Own and manage internal communications strategy and execution for the Inmar Healthcare division
• Develop and maintain internal messaging, announcements, and content for the company intranet
• Partner with leadership and cross-functional teams to ensure clear, consistent, and timely internal communications
• Lead planning and execution of internal communication cascades and key organizational updates
• Partner closely with Product Marketing, Demand Generation, and Creative/Design teams to deliver integrated communications and campaigns
• Collaborate with external PR partners by supporting messaging, content development, and thought leadership initiatives
• Ensure alignment across teams and contribute to cohesive, high-impact communications

Benefits

• Medical, Dental, and Vision insurance
• Basic and Supplemental Life Insurance options
• 401(k) retirement plans with company match
• Health Spending Accounts (HSA/FSA)
• Flexible time off and 11 paid holidays
• Family-building benefits, including Maternity, Adoption, and Parental Leave
• Tuition Reimbursement and certification support
• Wellness and Mental Health counseling services
• Concierge and work/life support resources
• Adoption Assistance Reimbursement
• Perks and discount programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior