Senior Connections Strategist

CHEIL USA•Plano, TX

3d•Hybrid

About The Position

We are Built to Connect. At Cheil Worldwide, we create connected experiences that move people with work that’s bold enough to stand out, clear enough to be understood, and enduring enough to be remembered. Born from technology and built from one of the world’s largest tech ecosystems, we move with innovation, not after it. Today, brands exist in a constant stream of interactions, where every moment is an opportunity to connect…or be ignored. That’s why we design connected experiences across online, offline and emerging touchpoints, blending data, insights, creativity, and technology to build what’s next, not just respond to what’s now. Our approach integrates experiential with data-driven, creatively led marketing, grounded in cultural relevance and built to grow brands. Cheil USA serves as the lead agency for Samsung. And while Samsung remains a key partner, our work extends across a growing portfolio of globally recognized brands. Powered by a team of 200+ creative problem-solvers, we thrive on pushing boundaries and redefining how brands engage with people. We are looking for people who chase the Never Been Done Before. Curious thinkers. Driven doers. We Create Connected experiences that matter. Strategy at Cheil is for those who believe it's still important to make a stir. To push for strategic thinking that generates excitement but also causes some noticeable commotion along the way. It's your confidence operating in that safe discomfort that generates breakthrough ideas, and builds modern, resilient brands along the way. You are provocative. Big thinking. Challenger of assumptions. Unmistakable and irreplicable in a room. Formulas are your enemy. Dull work makes you ill. You have the courage to interrogate safe thinking and conviction to follow through.

Requirements

5–7+ years of communications planning, media strategy, or integrated marketing experience.
Strong understanding of audience strategy, measurement, and marketing analytics.
Agency experience preferred.
Solid analytical and storytelling skills.
Experience using research and audience insight tools.
Excellent presentation and client communication skills.

Responsibilities

Develop integrated communications and channel strategies grounded in consumer insights.
Lead end-to-end communications and media strategy across all channels.
Develop audience-first connection plans aligned with brand and business objectives.
Translate research, cultural trends, and audience behaviors into actionable recommendations.
Define measurement frameworks and optimize performance using analytics.
Partner with creative, media, and account teams throughout campaign development.
Identify new growth opportunities and strategic initiatives for clients.
Present strategic thinking and recommendations to internal teams and clients.
Collaborate across disciplines to ensure campaigns are connected across paid, owned, and earned channels.
Support measurement frameworks and optimize strategies based on performance.