Senior Community Manager

Life is Good•Boston, MA

10d•Hybrid

About The Position

At Life is Good, social media is viewed as a gathering place, a campfire, where real humans share hope, humor, courage, funny moments, tough days, and tiny wins. This role is for someone who understands community not as a metric, but as a living, breathing group of people who want to feel connected. The Senior Community Manager will bring warmth, humanity, curiosity, and optimism to every interaction, and help influencers and ambassadors do the same. This role requires someone who can meet people where they are and elevate their presence with words and authenticity, creating connection and responding with humanity at scale. The goal is to keep the digital community grounded in optimism, gracefully skipping trends that don’t align with the brand's identity. This opportunity arose because the previous person in the role is growing her career closer to home.

Requirements

5-7 years of direct experience in community management, influencer marketing, or social media at a brand or agency.
Proven success managing ambassador or creator programs at scale.
Experience with tools such as Traackr, Emplifi, and Meta Business Suite.
Deep understanding of social platforms, trends, and community engagement best practices.
Data-informed mindset — ability to interpret metrics, identify insights, and translate them into recommendations.
Ability to write smart and fast, with humor and heart.
Strong organizational skills and excellent attention to detail.
Natural connector with empathy, curiosity, and warmth.
Proactive problem-solver who thrives in fast-paced, collaborative environments.
Ability to stay organized and adaptable when priorities shift.
Ability to write with intelligence, humor, and heart, balancing creativity with accountability and brand voice with genuine human connection.
Skilled and comfortable working independently and as part of a team.
Ability to give and receive feedback thoughtfully and constructively.
Known for having a positive impact on those around you.

Nice To Haves

Understanding of the impact of the Life is Good mission and the Life is Good Superpowers.

Responsibilities

Develop and own the brand ambassador strategy to grow the program and its positive impact.
Manage the end-to-end process of recruiting, activating, and measuring the success of the ambassador program.
Coordinate seasonal gifting in partnership with the fulfillment center and build strong relationships with ambassadors through proactive outreach, updates, and feedback loops.
Champion the community internally, surfacing ambassador and fan stories for use across marketing, eCommerce, wholesale, and retail.
Identify and act on opportunities to expand program participation, engagement, and retention.
Drive influencer strategy across the funnel, from brand awareness partnerships to conversion-driving creator collaborations.
Identify, vet, and reach out to aligned creators and manage negotiations, contracting, and deliverables.
Collaborate with Social and Creative teams to brief, review, and approve content that reflects brand voice and tone.
Collaborate with eCommerce on conversion-driving opportunities in influencer, creator, and affiliate spaces.
Maintain an always-on gifting approach to brand friendlies and others.
Measure and report performance using tools like Traackr and platform analytics, translating learnings into actionable insights.
Source, organize, and champion the brand's growing UGC library, ensuring a constant flow of authentic, high-quality community content.
Collaborate with key stakeholders to surface and repurpose top-performing community assets.
Track permissions and maintain tagging and approvals through tools like Emplifi.
Monitor and engage daily, responding to comments, DMs, and tagged content with warmth, empathy, and brand voice.
Refine and apply a consistent system for thanking and rewarding passionate supporters.
Act as the bridge between the community and internal teams, escalating customer or product feedback as needed.
Maintain a pulse on community sentiment and emerging trends, surfacing actionable insights for social and brand marketing strategies.
Support reporting and dashboards to track program health, community growth, and ambassador and influencer impact.