Senior Communications Strategist, Campaigns

UNITED FOOD AND COMMERCIAL WORKERS•Washington, DC

4d•$78,633 - $95,570•Onsite

About The Position

The Senior Communications Strategist, Campaigns conceives, develops, plans and implements comprehensive and diversified strategic communications, media and messaging strategies to support UFCW’s objectives. This position assesses communications capacity across UFCW International campaigns and affiliates and develops strategies to improve communications effectiveness. The role works closely with the Director and Assistant Director, Campaigns to ensure UFCW communications programs and messaging are implemented effectively in the field.

Requirements

Bachelor’s degree in a relevant discipline.
A minimum of five years of communications experience in communications and/or media relations or public relations for a nonprofit, political campaign or similar organization is required.
Experience developing and executing a comprehensive communications plan within a campaign environment is required.
Knowledge of word-processing and graphic-design software, including Canva, and mass email and text-message platforms.
Understanding of digital communications platforms, including websites, text messaging, social media, email and video, with an eagerness to adapt to emerging trends.
Experience using Microsoft Office, including Outlook and PowerPoint, as well as Google Drive and Zoom.
Ability to write, prepare and edit creatively and clearly with minimal supervision.
Strong oral communication and presentation skills, including public speaking, are required.
Exceptional interviewing skills, with the ability to build rapport quickly and elicit personal stories from speakers with varied backgrounds and communication abilities.
Ability to interpret abstract concepts and craft narratives that communicate complex information in a compelling, reader-friendly manner.
Ability to exercise discretion involving the relationships among the International Union, regional offices, local unions and members.
Ability to plan and execute the moving parts of a comprehensive plan effectively, with excellent documentation, follow-through and attention to detail, often with minimal supervision.
Ability to organize time efficiently and work quickly and accurately on multiple long- and short-term projects and last-minute requests.
Ability to define problems, collect data, establish facts and present potential solutions to supervisors.
Team player who takes direction well and works collaboratively.
Excellent interpersonal skills and the ability to coordinate among parties while respectfully managing differing priorities and sensitivities.
Ability to respond to and manage numerous requests from various sources in a timely and efficient manner while accurately incorporating feedback from multiple stakeholders.
Understanding of basic graphic-design principles and effective visual communications.
Familiarity with the principles of videography and photography, with the ability to stage portraits, events, and photo and video shoots visually.

Responsibilities

Conceives, develops and leads the implementation of strategic communications plans for assigned campaigns with minimal supervision.
Conceives and prepares cohesive communications packages for specific UFCW campaigns and programs, including written materials and visual content for print and digital platforms.
Ensures effective messaging strategy and brand identity are applied consistently across all platforms and audiences for assigned campaigns.
Assists with and/or leads the coordination and on-the-ground execution of rallies, press conferences and other events for assigned campaigns across the United States and Canada.
Develops functional expertise in UFCW-represented industries and topics related to the work performed by UFCW members.
Exercises expert judgment in identifying opportunities and risks in difficult messaging environments and provides crisis communications support, as assigned.
Develops and provides training and ongoing support for local leaders, members and workers on effective messaging, media-content production, and UFCW communications practices and platforms.
Assesses new communications technologies for union-wide program potential and recommends strategies to improve and expand the communications capacity of UFCW campaigns and affiliated local unions.
Works with outside organizations and partners to execute joint communications and campaign goals.
Provides communications support for UFCW conferences, International Executive Board meetings, and other work-sponsored and related events. Responsibilities include writing speeches and remarks, developing visual materials and presentations as directed, staffing rehearsals, and providing logistical support.
Performs other related duties incidental to the work described herein.

Benefits

Comprehensive health insurance coverage.
Life insurance provided with ability to purchase supplemental life insurance at favorable rates.
Retirement Savings Account.
401(k) plan with employer matching.
Pension plan.
Dependent care reimbursement account program.
Health care reimbursement account program.
Transportation program benefits.
Three weeks of paid vacation, 12 days of paid short-term sick leave, Extended Sick Leave program, and paid parental leave.
Prepaid Legal Plan (for DC/MD/VA only).