Senior Communications Manager - Beauty Care

PGBPGNGLOBAL•Cincinnati, OH

5d•Onsite

About The Position

Procter & Gamble (P&G) is the largest consumer packaged goods company in the world, with operations in over 75 countries and 65 trusted brands. This role offers the opportunity for employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges. The Senior Communications Manager will be a critical member of the North America Beauty multi-functional team, working on a well-known brand. This role involves leading media relations, issues management, and community management, utilizing technology, digital, and social skills to ensure beauty brands are present where consumers are and connect in a meaningful way. A passion for the beauty industry is essential. The Communications organization uses skills to communicate with consumers and stakeholders through media relations, social media, social cause, sustainability, issues mitigation, and influencer relations.

Requirements

Bachelor's Degree
Knowledge of social media, digital marketing, and digital influencers
Strong understanding of influencers and media
Strong written communications skills
Passion for the beauty industry
Driven individual with a passion for media relations and creating and maintaining meaningful relationships with national, local and trade media
Driven individual with a passion for storytelling and co-creating compelling and inclusive content that reaches and resonates with consumers
Driven individual with a passion for building and managing relationships with key stakeholders to solve business problems
Driven individual with a passion for collaboration with cross-functional team members and agency partners
Driven individual with a passion for social media channels and digital capabilities
Driven individual with a passion for clear and concise writing
Self-starter attitude and ability to lead a team

Nice To Haves

Previous work in public relations, including media (ideally 5-8 years)

Responsibilities

Lead overarching earned media strategy for the brand, including responding to real-time media inquiries to ensure minimal disruption to the brand and/or capitalize on brand-building opportunities.
End-to-end ownership of brand communication for one of our biggest beauty brands.
Communicate initiative ideas in a consumer-meaningful and shareable way that builds the business.
Develop credentialing and awards strategy to continue to credential our brand, build relationships, and protect our business.
Build proactive mitigation plans for initiatives, future product design, brand visualization, product changes, and packaging.
Respond to real-time escalated social and in-market issues to ensure minimal disruption to the brand.
Manage up and cross-functional team members to gain input and share critical information.
Lead community management strategy – inclusive of fan loyalty, organic content, consumer response, and insight mining.
Lead social media innovation and execution, inclusive of new platforms and evolutions on current platforms.
Lead the brand’s GEO strategy as well as execution of efforts.