Senior Commercialization Strategist
About The Position
The Sr Commercialization Strategist is responsible for driving total sales and viewer growth. This role will achieve this by developing content-specific strategies and curating and optimizing merchandise within content, including show builds and VOD assets. Additionally, the Strategist collaborates with cross-functional teams, such as Producers, Buyers, Programming, and Marketing. The role focuses on creating compelling assortments aligned with inventory levels, pricing, and promotional opportunities, using data insights and current planning systems to track performance metrics and refine strategies. The Strategist plays a key role in shaping content to drive revenue and engagement. Ownership and strategic decision making are key enablers to a successful workproduct.
Requirements
- Bacherlor's degree in Business, Marketing, Finance, or a related field
- 5+ years experience with a background in strategic brand management and/or planning roles (content and/or merchandising) and driving commercial outcomes
Responsibilities
- Lead the commercialization of specific content initiatives by executing an end-to-end vision that encompasses data analysis, content ROI assessment, strategic planning, merchandise briefs, and process optimization
- Develop a merchandise-driven content strategy designed to grow audience engagement and increase revenue, balancing sales-driven and entertainment-focused content.
- Oversee and manage timelines and releases for all item-specific content to ensure alignment with broader strategic goals and operational efficiency
- Drive content optimization by leading efforts in content ideation, product selection, procurement, and visual merchandising strategies
- Assess strategy performance by analyzing metrics and KPIs, adjusting tactics as needed to maximize results and ensure continuous improvement
- Collaborate with the Data & Analytics team to develop comprehensive tools and dashboards that provide the commercial team with real-time insights for tracking KPIs and refining strategies
Benefits
- competitive compensation
- paid time off
- an employee assistance program
- parental leave
- paid volunteer hours
- amazing company discounts
- health care benefits starting on day 1
- 401(k)
- tuition reimbursement benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
