Senior CL & E&S Marketing Manager (Hybrid)

Selective Insurance Company of America•Short Hills, NJ

1d•Hybrid

About The Position

At Selective, we don't just insure uniquely, we employ uniqueness. Selective is a midsized U.S. domestic property and casualty insurance company with a strong financial performance history. We are recognized as a Forbes Best Midsize Employer and a Great Place to Work® for six consecutive years. Employees are encouraged to 'Be Uniquely You' and contribute their diverse talents to our shared success. We are a high-performing team serving customers responsibly by mitigating loss and restoring lives and businesses after an insured loss. This role will develop and manage marketing strategies for the Commercial Lines and E&S segments. The manager will build and lead a team that liaisons between Corporate Marketing, Strategic Business Units (SBUs), and Regional Offices. The position involves designing, developing, and executing innovative marketing strategies, such as 'Marketing in a Box,' to operationalize marketing efforts with field and agency partners. The goal is to create a strategic plan providing turnkey marketing tools to drive new business and retention. All duties must comply with legal and regulatory requirements. Note: For NJ candidates, this role will be located at our future headquarters in Short Hills, N.J. Until then, the successful candidate can work at our Branchville, N.J. location.

Requirements

Ability to create and deliver concise and impactful communications to internal and external audiences to inform, engage, and influence.
Expert knowledge within a marketing communications field and the ability to integrate critical information from diverse areas.
Ability to inspire confidence, be a team player, and capture the trust and respect of stakeholders at all levels.
Keep abreast of industry emerging practices and best-in-class marketing initiatives and strategies.
Thorough understanding of the insurance business model.
Ability to manage outsourced firms, vendors, and other high-value providers seamlessly to support business unit success.
Ability to work with broad latitude for decision-making and priority setting while maximizing the talent of a small, flexible staff committed to high responsiveness, quality, and service.
Capability to manage the position’s operational, administrative, and supervisory duties.
Must have a valid state-issued driver’s license in good standing and be able to drive an automobile.

Nice To Haves

College degree in marketing or related field preferred.
Strong understanding of Property & Casualty insurance is preferred.

Responsibilities

Lead the development and implementation of a marketing strategy aligned with corporate and regional business objectives, focusing on profitable growth and retention, and ensuring marketing strategies enhance Selective’s brand position.
Utilize marketing knowledge to create multi-channel marketing communication solutions targeted to different audience segments within assigned local markets.
Establish strong relationships with regional partners to ensure the Commercial Lines and E&S Team is immersed in Corporate and Regional goals and strategies.
Collaborate with senior leaders and business partners to develop a quarterly 'Marketing in a Box' calendar for consistent messaging, elevating Marketing’s presence, and influencing adoption rates of key initiatives.
Develop and implement a marketing strategy for Commercial Lines and E&S aligned with company business objectives, using functional expertise to achieve strategic goals for profitable growth and retention.
Employ a data-driven, story-telling approach to drive net premium written, retention, and brand health, and provide input on the marketing communications strategic plan.
Lead and partner with business partners to utilize measurement processes for gauging success and measuring return on investment, using functional metrics to drive best practices.
Develop, support, and lead staff in executing department strategies and key initiatives, including managing the department's operating and expense budget.
Continuously seek efficiencies in current processes and identify new, innovative marketing solutions for continuous improvement.
Conduct long-term planning of complex, strategic, and major marketing communication programs and forecast marketing communication needs.
Travel to regional offices, representing approximately 20-50% of the employee’s time.