Dialer Campaign Strategy and Optimization

Humana

3d • $86,300 - $118,700 • Remote

About The Position

The Dialer Campaign Strategy & Optimization role is responsible for leading the strategy, execution, and continuous improvement of acquisition and retention dialer campaigns. This role translates business goals into actionable outreach strategies, ensuring campaigns are effectively designed, launched, managed, and optimized to maximize contact rates, conversion performance, and cost efficiency. Serving as the primary business owner for dialer campaign performance, this position partners closely with Operations, Marketing, Analytics, Technology, Contact Center, and external vendor teams to develop targeted outreach strategies, prioritize campaign requirements, and drive operational excellence. The role leverages data-driven insights, testing methodologies, and performance analytics to continuously improve campaign effectiveness, member engagement, and business outcomes. The role will own dialer performance from planning through optimization, ensuring outreach efforts are delivered efficiently, operational issues are quickly resolved, and campaign strategies evolve based on performance trends and emerging opportunities.

Requirements

• 5+ years of experience in campaign management, contact center operations, dialer strategy, marketing operations, member engagement, or business analytics.
• Proven experience managing and optimizing outbound and inbound outreach campaigns with responsibility for conversion, contact rate, and efficiency outcomes.
• Experience developing campaign targeting strategies, segmentation models, and performance optimization initiatives.
• Experience working cross-functionally with Operations, Marketing, Analytics, Technology, and Vendor partners.
• Experience with dialer platforms and workforce/contact center technologies.
• Strong understanding of contact center technologies, dialer platforms, campaign management, and lead management processes.
• Advanced analytical skills with the ability to interpret complex data sets and translate findings into actionable recommendations.
• Experience designing and executing test-and-learn strategies, including scripting, segmentation, call timing, and outreach optimization.
• Strong knowledge of campaign performance metrics, including conversion rates, contact rates, cost per acquisition, and cost per retention.
• Ability to identify trends, risks, and opportunities and proactively develop optimization strategies.
• Strong project management and organizational skills with exceptional attention to detail.

Nice To Haves

• Bachelor's degree
• Experience in healthcare, pharmacy, health plan, Medicare, or regulated environments
• Demonstrated success managing multiple initiatives and delivering measurable business results.
• Proficiency in Excel and data visualization/reporting tools (Power BI, Tableau, or similar).
• Experience utilizing CRM and campaign management systems.
• Ability to partner with technical teams to define business requirements and support system enhancements.

Responsibilities

• Lead the strategy, execution, and continuous improvement of acquisition and retention dialer campaigns.
• Translate business goals into actionable outreach strategies.
• Ensure campaigns are effectively designed, launched, managed, and optimized to maximize contact rates, conversion performance, and cost efficiency.
• Serve as the primary business owner for dialer campaign performance.
• Partner closely with Operations, Marketing, Analytics, Technology, Contact Center, and external vendor teams to develop targeted outreach strategies, prioritize campaign requirements, and drive operational excellence.
• Leverage data-driven insights, testing methodologies, and performance analytics to continuously improve campaign effectiveness, member engagement, and business outcomes.
• Own dialer performance from planning through optimization.
• Ensure outreach efforts are delivered efficiently.
• Ensure operational issues are quickly resolved.
• Evolve campaign strategies based on performance trends and emerging opportunities.

Benefits

• Medical benefits
• Dental benefits
• Vision benefits
• 401(k) retirement savings plan
• Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• Short-term disability
• Long-term disability
• Life insurance
• Bonus incentive plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree