Senior Campaign Manager

ATPCO•Herndon, VA

10h•Remote

About The Position

The Senior Campaign Manager will own the execution layer of ATPCO's marketing campaigns — managing the brief-to-launch process, coordinating cross-functional teams, and monitoring campaign performance within HubSpot to deliver clear, actionable insights to product marketing. This role is responsible for ensuring campaigns are delivered on time, on brand, and measured accurately at the campaign level. The Senior Campaign Manager will collaborate closely with the Lifecycle Marketing Specialist, product marketing, creative, digital, and content teams to drive consistent, high-quality campaign outcomes aligned with company priorities.

Requirements

5–8+ years of B2B marketing experience in campaign management, demand generation, campaign operations, or integrated marketing, preferably within SaaS, technology, travel, aviation, or another complex B2B environment.
Strong hands-on HubSpot experience, including campaign setup, reporting, workflows, landing pages, CTAs, lead scoring, A/B testing, and campaign-level attribution.
Proven ability to manage end-to-end campaign execution, from intake and briefing through launch, optimization, reporting, and post-campaign analysis.
Strong project management skills, with experience using Asana or similar tools to manage timelines, approvals, launch checklists, stakeholder communication, and competing priorities.
Analytical and insight-driven mindset, with the ability to interpret campaign performance data such as opens, clicks, conversions, and attribution, then turn those insights into actionable recommendations.
Excellent cross-functional collaboration skills, with experience partnering closely with product marketing, lifecycle marketing, creative, digital, and content teams.
Comfortable working with Product Marketing Managers, helping refine campaign briefs, clarify objectives, define success metrics, and ensure execution aligns with business priorities.
Proactive, detail-oriented, and organized working style, with the confidence to drive accountability, identify risks early, improve processes, and keep campaigns on brand, on time, and measurable.

Responsibilities

Lead the end-to-end execution of complex marketing campaigns, managing cross-functional coordination across product marketing, creative, digital, and content teams using Asana.
Serve as the primary campaign operations owner, managing intake from brief through post-campaign reporting and optimization.
Monitor and analyze campaign performance within HubSpot — tracking opens, clicks, CTAs, conversions, and campaign-level attribution — and provide in-flight and post-campaign optimization recommendations to PMMs.
Monitor execution-level HubSpot features (A/B testing, lead scoring, automation workflows, and landing pages) and implement campaign-level and higher HubSpot features to improve campaign outcomes and provide optimization recommendations to PMMs and the Lifecycle Marketing Specialist.
Collaborate closely with cross-functional teams to ensure campaign messaging and execution aligns with ATPCO's brand strategy and product marketing priorities.
Drive strategic decisions on campaign execution processes, PMM brief standards, and campaign performance measurement across the product marketing portfolio.