Senior Campaign Manager

Fiserv•Alpharetta, GA

1d•Onsite

About The Position

As a Senior Campaign Manager at Fiserv, a global leader in Fintech and payments, you will be responsible for leading enterprise demand generation programs aimed at driving engagement and pipeline across the company. This role involves partnering with Segment Marketing Leaders, Business Unit Marketers, and Sales to strategically design, execute, measure, and optimize integrated campaigns. Your efforts will be crucial in aligning campaigns with business objectives, budget, and timing, ultimately improving campaign performance, strengthening lead conversion, and supporting revenue growth for Fiserv.

Requirements

4+ years of experience in B2B demand generation and campaign management, driving new logo acquisition, upsell, cross-sell, and pipeline acceleration
Experience building and optimizing programs in marketing automation platforms, such as Marketo, including campaign build, segmentation, dynamic content, nurture programs, trigger campaigns, A/B testing, lead forms, and lead scoring
Experience managing campaign performance through reporting, analysis, optimization, and stakeholder communication tied to business outcomes
Experience with Adobe Workfront, Salesforce, Microsoft Teams, SharePoint, and related marketing technologies to support campaign execution
Experience managing lead handoff processes between Marketing and Sales to support follow-up workflows and campaign effectiveness
Bachelor's degree in marketing or a related field

Nice To Haves

Experience using Marketo
Experience using ON24
Experience in banking, financial services, and/or software industry marketing
Experience applying Forrester Decisions best practices and frameworks

Responsibilities

Partner with Segment Marketing Leaders, Business Unit Marketers, and Sales to define campaign objectives, target audiences, timelines, budgets, and success metrics
Advise stakeholders on demand generation strategy and recommend campaign design, channel mix, touchpoints, and execution plans aligned to business goals
Manage end-to-end campaign execution, including intake review, asset coordination, stakeholder alignment, approvals, and launch readiness through Adobe Workfront
Build and optimize marketing programs across email, webinar, landing page, nurture, and trigger-based campaigns using marketing automation platforms
Manage lead handoff processes with Sales and support alignment on follow-up expectations, lead routing, and campaign-related enablement
Monitor campaign performance, analyze results against goals, and present insights and optimization recommendations to stakeholders on a regular cadence
Establish campaign measurement frameworks, reporting structures, and dashboards to evaluate engagement, pipeline contribution, and program effectiveness
Coach and mentor campaign team members by providing guidance on execution standards, campaign strategy, prioritization, and performance improvement

Benefits

Fuel Your Life program to support your physical, financial, social, and emotional well-being.
Paid holidays and generous time away policies.
No-cost mental health support through Employee Assistance Programs.
Living Proof program to recognize your peers’ extra effort with points redeemable for rewards.
Eight Employee Resource Groups to foster a collaborative culture and expand your network.
Unparalleled professional growth with training, development, and internal mobility opportunities.
Medical, dental, vision, life, and disability insurance options available from day one.
Retirement planning and discounted shares with the Employee Stock Purchase Plan.
Tuition assistance and reimbursement program.
Paid parental, caregiver, and military leave.