Senior Campaign Director, 530A Initiatives

NYC KIDS RISE•New York, NY

6d•$123,200 - $150,900•Hybrid

About The Position

NYC Kids RISE is seeking a strategic, resourceful, and execution-oriented campaign leader to serve as Senior Campaign Director (530A Initiatives). This role will lead the strategy and day-to-day implementation of NYC Kids RISE’s citywide campaign to ensure that families of eligible babies know about and can claim the $1,000 federal investment. This campaign is a key component of NYC Kids RISE’s broader 530A strategy and work to increase the Capital Stack of assets for NYC children. The Senior Director will work closely with the Managing Director, the Founding Executive Director, colleagues across the organization, and partners to translate NYC Kids RISE’s broader 530A strategy into a focused, effective citywide campaign for families of eligible babies. The Senior Director will serve as the day-to-day integrator across the campaign, coordinating community engagement, partnerships, public education and multimedia, communications, data and reporting, project management, technology, grants and contracting, and other functions needed to move families from awareness to action. The Senior Director will work closely with the Director responsible for partner capacity building and community engagement, who will oversee the Community Engagement Associates and the training and capacity building of partners working directly with families. This is an opportunity for an experienced campaign leader with strong people and project management and systems-thinking skills who is excited to build something new, work across a diverse network of city, community, healthcare, and institutional partners, and to help NYC Kids RISE learn what it takes to reach families effectively across New York City’s diverse neighborhoods and communities and translate those lessons into stronger approaches for the campaign and NYC Kids RISE’s broader 530A work.

Requirements

At least 7 years of progressively responsible experience in campaigns, community engagement, public benefits, financial empowerment, economic mobility, government, public health, civic engagement, campaign implementation, and advocacy, or another field relevant to reaching and supporting families.
Demonstrated experience leading or implementing a campaign, program, or other complex body of work involving multiple partners, workstreams, and stakeholders.
At least 3 years of experience managing and developing staff.
Demonstrated experience with community engagement, outreach, public education, enrollment, or benefits-access efforts designed to move people from information to action.
Demonstrated success building relationships with community-based organizations, families, government agencies, healthcare institutions, schools, early childhood organizations, financial empowerment organizations, or other relevant partners.
Strong project and operational management skills, with demonstrated ability to translate strategy into clear plans, coordinate multiple workstreams, manage competing priorities, and move work forward.
Demonstrated ability to coordinate across different functions and stakeholders to execute a shared strategy or campaign.
Experience supporting staff and partners with the information, tools, training, and guidance they need to engage families effectively.
Experience using quantitative and qualitative information to understand implementation, identify barriers, assess progress, and improve strategy and execution.
Demonstrated ability to work effectively across different communities, neighborhoods, institutions, and stakeholder groups.
Excellent written, verbal, interpersonal, and facilitation skills, including the ability to communicate complex information clearly and accessibly.
Comfort working in an evolving environment in which federal guidance, implementation processes, partner roles, and campaign approaches may continue to develop.
Bachelor’s degree or an equivalent combination of education, training, and relevant professional experience.

Nice To Haves

Experience with a citywide or large-scale campaign involving family outreach, benefits access, financial empowerment, public health, civic engagement, or another effort requiring coordinated engagement across multiple communities.
Experience working with expecting or new parents and/or with hospitals, healthcare providers, public benefits programs, early childhood systems, tax preparation providers, or financial counselors.
Experience working with New York City community-based organizations and communities across the five boroughs.
Experience developing or facilitating training, tools, or technical assistance for frontline staff or community partners.
Experience with CRM, SMS, data, or other systems used to support and track large-scale outreach and engagement.
Experience with children’s savings, asset building, financial empowerment, or early wealth-building programs preferred but not required.

Responsibilities

Lead the strategy and day-to-day implementation of the campaign, translating the campaign’s goals into clear plans, priorities, activities, timelines, roles, and measures of success.
Serve as the day-to-day integrator across the campaign, coordinating community engagement, partnerships, public education and multimedia, communications, data and reporting, project management, technology, grants and contracting, and other functions to ensure a cohesive campaign and consistent experience for families.
Develop and implement approaches to raise awareness among eligible families and support them in moving from awareness to opening an account and claiming the $1,000 federal investment for their child.
Lead the campaign’s focused public engagement strategy, including multimedia and public education, digital targeting, branding and materials development, implementation and ongoing refinement of the campaign microsite, community organizing, and other approaches designed to reach eligible families at scale.
Develop and implement approaches to reach expecting and new parents at key moments, including around birth, pediatric care, city services and benefits, community organizations, tax preparation and financial counseling, and other trusted institutions.
Work closely with communications colleagues and external partners to oversee the development of campaign branding, messaging, materials, multimedia, earned media and digital outreach and ensure they align with direct family and partner engagement.
Oversee campaign investments in technology and data needed to support outreach, family engagement, partner implementation, measurement, and reporting.
Identify challenges and emerging needs across campaign implementation and work with the Managing Director and colleagues to develop solutions and adjust approaches as needed.
Build and oversee a network of partners that can extend the campaign’s reach and provide direct support to families across New York City.
Coordinate with a cross-functional community engagement team supporting parents.
Coordinate with and build and maintain relationships with government and community organizations and partners that engage expecting and new parents, including city agencies, hospitals and healthcare providers, tax preparation and financial empowerment organizations, employers, early childhood providers, and other trusted institutions.
Oversee grants and contracts with trusted community-based organizations that work with expecting and new parents, provide tax preparation and financial coaching services, or otherwise have strong relationships with families in their communities.
Work with partners to integrate campaign materials and guidance into their ongoing services and operations.
Develop and oversee the strategy for significant integration with tax-time projects, financial empowerment efforts, hospitals and healthcare institutions, and businesses and other systems that regularly reach expecting and new parents.
Establish clear expectations, scopes of work, goals, and accountability for funded partners and oversee their role in campaign implementation.
Collaborate with and support the Director responsible for partner capacity building and community engagement in ensuring that funded and institutional partners receive the training, tools, materials, guidance, and ongoing support needed to work directly with families.
Build strong relationships with families and partners and create opportunities for ongoing feedback.
Coordinate with colleagues responsible for government and institutional partnerships to align campaign implementation with broader partnerships and outreach.
Guide and develop the matrixed, cross-functional team responsible for implementing the campaign. This includes resources across community engagement, communications, operations, and technology functions whose work is essential to the success of the campaign.
Develop systems and routines for coordinating the team’s work across neighborhoods, partners, and events.
In alignment with campaign goals, lead regular team data-reflections to evaluate campaign milestones, identify operational hurdles, and translate field data into actionable adjustments.
Lead the campaign’s learning agenda, including understanding barriers to 530A account opening, what approaches most effectively encourage families to take action, how experiences differ across neighborhoods and communities, and how the campaign can maximize benefits for historically excluded families.
Gather and synthesize feedback from families, staff, and partners and use it alongside data and implementation experience to continuously strengthen campaign strategy and execution, and inform NYC Kids RISE’s broader 530A work.
Surface learning from families, partners, and campaign implementation to the Managing Director to inform NYC Kids RISE’s broader 530A strategy, programs, operations, and emerging practices.
Document and share lessons from the campaign to support future implementation, sustainability, and scale.
Advance racial equity and anti-oppression across the work by identifying opportunities, inviting feedback, and working with colleagues and partners to strengthen equitable practices and approaches.
In collaboration with the Managing Director, 530 Initiatives, and Managing Director, Data and Strategic Analytics, define and monitor campaign conversion metrics across all stages of family engagement—tracking progress from initial awareness and outreach through to account opening and federal $1,000 investment claims.
In collaboration with partners, establish clear key performance indicators (KPIs) and reporting cadences for funded community partners, healthcare institutions, tax-time programs, and city agencies to evaluate individual partner performance and return on investment.
Utilize real-time quantitative dashboard data and qualitative feedback to identify drop-off points, pinpoint geographic or demographic disparities across the five boroughs, and rapidly iterate campaign tactics, messaging, and resource allocation.
Partner with data and reporting teams to generate weekly and monthly progress reports for the Managing Director, Executive Leadership, and external stakeholders, providing actionable insights on campaign reach and operational bottlenecks.

Benefits

30 days of paid time off (15 vacation days for new employees, increasing with tenure; five personal days; and two annual one-week office closures, in early July and late December), plus sick time and holidays.
Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term disability insurance
Long-term disability insurance
Healthcare FSA with an employer contribution
Dependent-care FSA
401(k) with a 4% employer match after one year of service.