Sr Campaign Communications Specialist-National Media

SEIU•Washington, DC

37d•Onsite

About The Position

The Senior Campaign Communications Specialist is responsible for the development and implementation of communications plans for various campaigns including organizing, political action, bargaining, and other activities. May help lead local union communications staff and specialists in developing and coordinating public relations, media relations and general communications support for campaigns and other union projects.

Requirements

Bachelor of Arts degree in Communications, English or another related field and four (4) years of work experience in media relations, public affairs, or campaign communications including all aspects of literature production process. OR, a graduate degree with course work in communications or related field and two (2) years’ experience in media relations, public affairs, or campaign communications including all aspects of literature production process.
Thorough knowledge of labor movement or other advocacy organizations.
Thorough knowledge of electronic and print media systems; knowledge of advertising techniques preferred.
Knowledge of organizing and political campaign strategies preferred.
Ability to performing pro-active media outreach, maintaining good working relationships with journalists, and generating positive media coverage.
Ability to communicate effectively, both orally and in writing.
Ability to take initiative and work independently.
Ability to work with elected leaders and staff in complex and sometimes political situations.
Ability to act and organize time with extreme independence.
Ability to handle multiple "priority" projects simultaneously and meet established deadlines.
Skilled in the use of personal computers including the Internet and MSOffice.
Skilled in performing pro-active media outreach.
Skilled in developing “Media Pitch” to various outside journalistic outlets.

Nice To Haves

knowledge of advertising techniques preferred.
Knowledge of organizing and political campaign strategies preferred.

Responsibilities

Provides high-level strategy recommendations and assists in the development of strategies to improve the public image and visibility of SEIU and various locals.
Develops, plans and directs communications strategies and calendars for various campaigns within the International and various locals.
Writes op-eds, background pieces, fact sheets, press kit materials, leaflets and other collateral materials as needed for various campaigns.
Assists various locals in the development and coordination of communications strategies for campaign projects.
Writes talking points, statements, letters to the editor, copy for flyers, speeches and other written materials as needed.
Develops and coordinates a network of local union communications representatives as needed for various campaigns. This coordination may include media training and other support.
Provides support for International officers or local officers attending campaign or other events.
Monitors media coverage of various campaigns, maintains clipping files, makes recommendations on ways to improve media coverage.
Provides background briefings for International and Local Union Officers, field staff and union members; coordinates event logistics and interviews (i.e. videography, still photography, advisories, news releases, stage-setting collateral, etc.)
Develops and implements pro-active earned media outreach, as well as the targeting and placement of paid advertisements to support various campaigns and political action.
Performs other duties as required to support the department and its mission.