Senior Buyer, DTC Digital Commerce

Columbia Sportswear • Portland, OR

16h • Hybrid

About The Position

The Sr. Buyer, DTC Digital Commerce is responsible for executing product investments across SOREL's North America digital channels (US & Canada), translating Merchandising strategy into precise SKU- and size-level decisions within Planning-defined financial guardrails. This role owns all facets of DTC buying execution — seasonal contract creation, in-season price and inventory management, and consistent validation that product is live, visible, and accurately priced on site. The Sr. Buyer partners cross-functionally with Merchandising, Planning, Site Merchandising, Marketing, and Operations to bring the assortment to life — moving product seamlessly from strategy to site to consumer. This is a highly executional role, requiring strong attention to detail, speed, and accountability.

Requirements

• Bachelor's degree in Business, Merchandising, or a related field, or equivalent combination of experience and education.
• Footwear buying experience, with a nuanced understanding of seasonal buying cycles and category-specific demand patterns.
• 8–10 years of experience in retail merchandise planning, buying, merchandising, or allocation, with direct DTC/Ecommerce buying experience.
• Advanced Microsoft Excel skills, including complex formulas, pivot tables, and Power Query for data manipulation and reporting
• Working knowledge of Power BI for building and maintaining sell-thru, inventory, and performance dashboards.
• Working knowledge of website analytics tools (e.g., GA4) and DTC/Ecommerce platforms.
• Advanced understanding of retail industry metrics, including open-to-buy, sell-thru, inventory turn, and weeks of supply.
• Strong written and verbal communication skills, with the ability to present formal, data-backed recommendations to Merchandising leadership.

Nice To Haves

• Data-driven and analytically fluent — comfortable manipulating data and applying retail math (open-to-buy, inventory turnover, sell-thru, weeks of supply, gross margin) to inform SKU- and size-level decisions.
• Has an eye for visual merchandising and a strong pulse on footwear trends, with the instinct to translate both into compelling on-site presentation.
• Adaptive to a changing business, willing to evolve process and lean on a forward-looking sales plan rather than historical precedent alone.
• Disciplined about reducing redundant work — partners with Planning and Site Merchandising rather than duplicating it.
• Accountable to deadlines, meeting DTC SOD timelines without exception and turning around requests same-day or same-week.
• A clear, proactive communicator who brings a formal, data-backed point of view to every recommendation without being asked.
• Well-versed in attention to detail, with excellent organizational and presentation skills.

Responsibilities

• Executes seasonal DTC contracts at SKU and size level with precision across units, cost, delivery timing, and market allocation; manages in-season adjustments including reflows, cancels, and delivery shifts.
• Aligns inventory flow to seasonal storytelling moments, key product launches, and transition periods (e.g., winter to spring) to reduce aged inventory and ensure timely, on-need delivery.
• Reads and responds to consumer demand signals, product performance, and market-specific trends across Sell-Thru%, Weeks of Supply, Inventory Turn, and Revenue vs. Plan; recommends and executes rebuys, cancels, and flow adjustments in partnership with Merchandising leadership.
• Generates a timely weekly business update rooted in proposed actions, and delivers post-season recaps aligned to GTM gates.
• Ensures product — including in-line and SMU styles — is live, discoverable, and accurately represented on site through bi-weekly site audits (US & Canada) validating data integrity, franchise visibility, and alignment to seasonal narrative; works in conjunction with the Site Merchandising specialist to identify and resolve missing product or inventory-to-site misalignment.
• Partners with Merchandising to ensure strategy translates accurately into product decisions, and with Planning to validate alignment to OTB and financial guardrails; collaborates with Site Merchandising, Marketing, and Operations to ensure product is ready, activated, and supported.
• Partners with Merchandising ahead of seasonal kickoff to pull pre-season data, attends select GTM meetings to build line knowledge, identifies assortment holes or opportunities, and builds an initial seasonal financial snapshot in concert with Merchandising.

Benefits

• 401k plan plus a generous company match
• medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account
• an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
• EAP + which is free and confidential 24/7/365 counseling services
• extensive wellness benefits
• employee discounts
• a generous time off program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior