Senior Business Products Manager

WideOpenWest•Madison Heights, MI

About The Position

WOW! is seeking a strategic and commercially focused Senior Business Products Manager to advance new product opportunities across our mid-market and enterprise segments. In this highly visible role, you’ll evaluate market opportunities, build compelling business cases, assess product and vendor solutions, and bring cross-functional teams together to move high-impact initiatives forward. You’ll serve as a key product expert, translating customer and market needs into solutions that support growth and strengthen WOW!’s commercial product portfolio.

Requirements

Bachelor’s degree in Business, Engineering, Marketing, or a related field.
Seven or more years of experience in product management or commercial product roles.
Demonstrated success supporting mid-market and/or enterprise products and customers.
Proven ability to develop business cases and secure investment approval for new product opportunities.
Hands-on experience with vendor evaluations, build-versus-buy analysis, and level-of-effort or feasibility assessments.
Knowledge of broadband, Wi-Fi, SD-WAN, DIA, Ethernet, Internet Backup, and Hosted VoIP technologies.
Strong commercial and analytical skills, with the ability to turn market opportunities into measurable business cases and product requirements.
Ability to lead through influence and build alignment across technical, operational, and customer-facing teams.
Strong communication, presentation, and executive-level influencing skills.
Experience prioritizing product roadmaps based on customer feedback, budget, ROI, and strategic goals.

Responsibilities

Identify and Advance Growth Opportunities
Assess and qualify mid-market and enterprise product opportunities.
Build data-driven business cases and secure internal approval to move opportunities forward.
Research market trends, customer needs, and competitive solutions to identify areas for growth.
Translate market opportunities into clear product definitions and requirements.
Evaluate Solutions and Guide Investment Decisions
Develop level-of-effort and feasibility assessments to support prioritization and investment decisions.
Evaluate potential vendors and solutions, including build-versus-buy considerations.
Partner with Engineering on technical due diligence and sourcing recommendations.
Present clear, actionable recommendations to senior leadership.
Lead Cross-Functional Product Strategy
Collaborate with Product, Engineering, Sales, Finance, Care, and Operations to align on scope, resources, and go-to-market strategy.
Help develop and maintain product roadmaps based on strategic priorities, ROI, customer needs, and business impact.
Gather feedback from Sales, Care, and Operations and incorporate meaningful insights into the product roadmap.
Track product performance against budget and identify opportunities for improvement.
Perform other duties as assigned.