Senior Business Lead, Affiliate & Ad Network Partnerships

Block

30d•$182,696 - $274,015•Remote

About The Position

In 2025, Cash App is looking beyond the core programs that fueled our 50 million monthly active users. We're expanding into new audiences, driving banking product adoption, and accelerating virality — and the Ecosystem Sales Team is at the center of that ambition, powering non-payment revenue through high-margin, innovative opportunities. We're seeking a Senior Business Lead, Affiliate & Ad Network Partnerships to oversee our US affiliate business and lead a team of five. This leader will drive revenue growth, defend core performance, deepen senior relationships with merchants and ad networks, negotiate commercial deals, and accelerate adoption of our new Commerce Media Network. The ideal candidate has a strong record in US affiliate strategy, executive relationship management, and cross-functional leadership. You combine strategic vision with commercial acumen and hands-on execution — managing a healthy base business while building the next chapter of growth. This is a pivotal role at a defining moment for Cash App. You'll lead a high-performing team, collaborate with top-tier partners, and help shape how a BNPL platform connects merchants, networks, and consumers through the next generation of commerce media

Requirements

Bachelor's degree or equivalent experience in business, marketing, communications, or a related field; advanced degree is a plus, but not required.
10+ years of experience in affiliate advertising or marketing, ideally within a fintech, BNPL or Publisher environment; 5+ years managing and mentoring a team of junior and senior sellers.
Proven track record of leading teams and delivering revenue growth through affiliate media.
Strong commercial acumen — able to negotiate, manage P&L, and identify new monetization levers.
Deep understanding of affiliate ecosystems and performance-based advertising models.
Excellent stakeholder management skills — comfortable influencing cross-functionally across Strategy, Data Science, Product, Marketing, and more.
Analytical mindset with experience using data to optimize performance and tell compelling business stories.
A trusted expert in the industry with quality senior level relationships at merchants and ad networks.

Nice To Haves

Experience with how affiliate fits into the broader commerce media ecosystem is a plus.

Responsibilities

Lead, coach, and develop a high-performing team of Client Partners responsible for US affiliate and ad network revenue.
Define and execute the US affiliate strategy, driving growth, defending market share, and expanding monetization opportunities.
Establish clear team KPIs aligned with regional revenue goals.
Own commercial performance across key affiliate networks, publishers, and ad partners, ensuring consistent revenue delivery, margin optimization, campaign execution, tooling and more.
Strengthen existing partnerships and identify new opportunities to expand reach, diversify inventory, and drive incremental sales.
Partner closely with internal stakeholders to cross sell our new commerce Media Network to existing merchants. This includes co-creating sales narrative and enablement plans that position affiliate and media offerings as a cohesive growth solution for merchants.
Act as the primary liaison with Payments Relationship Management and Partner Marketing teams, ensuring strong integration between merchant partnerships, network strategy, and marketing activation.
Collaborate with Strategy & Ops, Product, Data Science, and Marketing to suggest and improve platform capabilities and reporting infrastructure that enhance merchant outcomes.
Represent the US affiliate business as a thought-leader in internal forums and external industry events.