About The Position

ECOM is seeking a Senior Business Intelligence Analyst to own the semantic models that power reporting and decision-making across its global business. The role focuses on Power BI architecture and Microsoft Fabric, including OneLake and Direct Lake, rather than dashboard building. The analyst will lead technical solutions to complex performance, scalability, governance, refresh, and connectivity challenges, and help shape analytics architecture and standards across the organization.

Requirements

  • Deep hands-on experience with Power BI semantic model development.
  • Strong Microsoft Fabric and Direct Lake expertise.
  • Advanced DAX and Power Query skills.
  • Experience with query folding, incremental refresh, and row-level security.
  • Strong SQL and dimensional modeling capabilities.
  • Experience working with OneLake, Fabric Lakehouses, and Delta Lake architecture.
  • Bachelor's degree in a related field or equivalent practical experience.
  • Must reside in DFW.
  • Visa sponsorship is not available for this role.

Nice To Haves

  • DP-600 (Fabric Analytics Engineer) certification.
  • Experience with Tabular Editor, DAX Studio, deployment pipelines, or source control.
  • Exposure to Spark, PySpark, or Fabric data engineering solutions.

Responsibilities

  • Design, optimize, and govern Direct Lake semantic models in Microsoft Fabric.
  • Troubleshoot performance, refresh, and connectivity issues across Direct Lake, Import, and gateway-connected sources.
  • Develop advanced DAX measures and optimize model performance.
  • Establish standards for dimensional modeling, security, and semantic model governance.
  • Implement row-level security and incremental refresh strategies.
  • Partner with Data Engineering to improve Delta table design, partitioning, and lakehouse performance.
  • Translate business requirements into scalable, maintainable analytics solutions.
  • Improve the performance and reliability of enterprise reporting solutions.
  • Influence architecture decisions across Power BI and Microsoft Fabric.
  • Serve as the team's subject matter expert for semantic modeling and Direct Lake performance.
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