About The Position

The Senior BDM role is responsible for contributing to revenue growth and team sales strategy aligned to the company’s long-term objectives. You will play a critical role in helping to define how we sell, where we win, and how we grow across both existing healthcare markets and adjacent sectors. The position requires a balance of hands-on sales execution, strategic thinking, and cross-functional collaboration.

Requirements

  • Proven track record of building a strong self-generated pipeline and delivering revenue growth in a senior sales or business development role, ideally within SaaS or workforce management solutions.
  • Strong experience selling into UK healthcare markets, with an understanding of procurement processes and stakeholder complexity.
  • Strong commercial acumen, with an understanding of pricing, forecasting, and revenue planning.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Ability to quickly familiarise yourself with a complex platform and build extensive product knowledge
  • Ability to confidently and concisely deliver product demonstrations and effectively handle objections and questions
  • Comfort working with KPI’s around sales and activity

Nice To Haves

  • A network of decision makers would be desirable.

Responsibilities

  • Own and deliver against individual and team revenue targets, with accountability for pipeline generation, conversion, and deal closure.
  • Establish and maintain a robust, high-quality pipeline by prospecting across sectors including but not limited to primary care, hospices, care, secondary care. Sectors outside of healthcare are also of interest where there is a business case
  • Confidently conducting personalised Demonstrations of RotaMaster to address client pain points and business needs.
  • Define and refine target customer segments, value propositions, and sales approaches across core and emerging markets.
  • Identify opportunities to optimise pricing and packaging to maximise revenue.
  • Identify and pursue high-potential adjacent market opportunities that can deliver incremental revenue growth.
  • Maintain a strong understanding of market dynamics, customer needs, and competitor positioning.
  • Provide structured market and customer insights to inform product development and strategic direction.
  • Work closely with Marketing to align demand generation with sales priorities and improve lead quality and conversion.
  • Partner with Product and Customer Success teams to ensure customer needs are reflected in product development and service delivery.
  • Establish and maintain accurate sales forecasting, pipeline visibility, and performance tracking.
  • Provide regular insights and performance updates to senior leadership, highlighting risks, opportunities, and recommended actions.

Benefits

  • 25 days annual leave plus substantial benefits package
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