Senior Business Development Executive

Farmers Guardian Ltd•London, CA

2d•Hybrid

About The Position

Agriconnect is the UK’s leading multi-platform agricultural information business. Our portfolio includes trusted media brands such as Farmers Guardian, Arable Farming and Dairy Farmer, alongside market-leading live events including LAMMA, Low Carbon Agriculture, CropTec, Farm Business Innovation, Land Leisure & Tourism and the British Farming Awards. We take a farmer-centric approach, helping farmers make better purchasing decisions and run more efficient, profitable businesses. We deliver this through a powerful mix of media, digital platforms, webinars, podcasts, conferences, awards and live events. If you are looking to join an ambitious, supportive and high-energy team working at the heart of the UK agriculture sector, we would love to hear from you. We are looking for a driven and commercially minded Senior Business Development Executive to join the team to work on Land Leisure and Tourism, and Farm Business Reporting to the Portfolio Director, you will play a key role in driving the continued growth of the event through proactive sales activity, new business development and strong account management. This role focuses on identifying new commercial opportunities, building strong industry relationships and delivering revenue growth across exhibition space, sponsorship and partnerships. You will work closely with marketing and operations teams to ensure exhibitors achieve strong ROI from participating exhibitors

Requirements

Experience in exhibition B2B sales
Evidence of working towards and achieving sales targets
Strong communication skills with confidence on phone, video and face-to-face
Proactive and resilient with a strong work ethic
Desire to develop new business skills and build a sales career
Good organisational skills with ability to manage multiple tasks
Comfortable using CRM systems (or willingness to learn)
Team player with a positive and collaborative approach

Nice To Haves

Interest in agriculture or events industry is desirable

Responsibilities

Support revenue generation through the sale of exhibition space and sponsorship
Conduct outbound sales activity (calls, emails, LinkedIn, meetings) to generate new business leads
Build and manage a pipeline of prospects with a strong focus on new business development
Qualify inbound enquiries and convert into sales opportunities
Maintain and develop relationships with exhibitors to support retention and upsell opportunities
Understand client objectives and present relevant solutions with guidance from senior team members
Accurately update CRM systems to track pipeline, activity and forecasting
Attend industry events and meetings to support lead generation and relationship building
Monitor competitor activity and share insights with the wider team
Work collaboratively with marketing and operations teams to support exhibitor delivery