Senior Business Analyst

Oliver Packaging and Equipment Company•Walker, MI

6d•$80,000 - $100,000•Hybrid

About The Position

The Senior Business Analyst serves as a cross-functional partner responsible for understanding business needs, improving processes, optimizing business systems, governing data, maintaining document management systems, training users, and delivering insights that support informed decision-making. Working closely with Finance, Sales, Customer Care, Marketing, Operations, Accounting, Field Service, and IT, this role gathers and translates business requirements, analyzes and documents processes, coordinates system enhancements, and promotes the consistent and effective use of business tools, data, and workflows. The Business Analyst leverages customer, product, pricing, margin, forecasting, pipeline, sales, and operational data to identify trends, risks, opportunities, and process improvement initiatives. Through analysis and reporting, this role provides actionable recommendations that drive business performance and support strategic and operational decision-making. By connecting business needs with processes, systems, reporting, and data, the Senior Business Analyst improves visibility, efficiency, accuracy, data integrity, and overall organizational effectiveness.

Requirements

Bachelor's degree in Business, Finance, Accounting, Data Analytics, Economics, Information Systems, or a related field required.
7-10 years of experience in business analysis, sales operations, business intelligence, financial analysis, data analytics, or a related discipline preferred.
Experience with ERP, CRM, business intelligence, database, and enterprise reporting systems required.
Strong analytical, problem-solving, and critical-thinking skills with the ability to interpret large and complex data sets.
Knowledge of sales analytics, forecasting, pricing, profitability analysis, business performance measurement, and data governance principles.
Advanced proficiency in Microsoft Excel and Power BI; experience with reporting, data visualization, and business intelligence tools.
Ability to gather requirements, document processes, support system enhancements, develop training materials, and manage cross-functional initiatives.
Excellent organizational, communication, presentation, and interpersonal skills.
Strong attention to detail, data accuracy, documentation, and follow-through.
Ability to manage competing priorities, work independently, exercise sound judgment, and communicate complex information clearly to diverse audiences.

Nice To Haves

Experience with Infor CSI (SyteLine), Infor CRM SLX, Power BI, and Alteryx preferred.
Experience supporting process improvement, data governance, system enhancements, or automation initiatives preferred.

Responsibilities

Analyze business performance across customers, products, pricing, sales channels, territories, margin, profitability, and customer activity to identify trends, risks, opportunities, and actionable recommendations.
Develop, maintain, and distribute recurring reports, dashboards, KPIs, and management reporting for leadership and key stakeholders.
Support monthly business reviews and ad hoc analysis by translating complex data into meaningful insights and decision-ready recommendations.
Analyze sales performance, customer acquisition and attrition, product mix, profitability, pricing, and ordering behavior to support business growth and customer retention initiatives.
Provide reporting and analysis for sales teams, distributors, strategic accounts, and customer programs.
Support sales incentive and commission reporting, including data validation, exception review, approved adjustments, and distribution.
Support forecasting and pipeline management through analysis of historical demand, order trends, customer activity, and sales opportunities.
Consolidate forecast and funnel data into meaningful management reporting and identify opportunities to improve forecasting accuracy and visibility.
Partner with Finance, Sales, Operations, and Customer Care to enhance forecasting processes and business planning activities.
Coordinate pricing updates, product changes, customer assignments, and related reporting activities.
Maintain and validate customer, territory, product, pricing, and organizational data across ERP, CRM, Power BI, and related systems.
Investigate data discrepancies, coordinate corrections, and support ongoing data governance and system integrity initiatives.
Administer the company's document management system, including controlled business documents, contracts, workflows, metadata, security, and retention requirements.
Gather business requirements, recommend solutions, and partner with stakeholders to improve document management processes and governance.
Develop documentation, procedures, and training materials and provide user support to ensure consistent adoption and compliance.
Serve as a business-facing resource for CRM, ERP, Power BI, Alteryx, and related reporting processes.
Promote data quality through standardized processes, controls, audits, and user training.
Collaborate with IT and business stakeholders to resolve reporting issues, improve data accuracy, and support system enhancements.
Identify opportunities to improve efficiency, automation, reporting, data visibility, and user experience across business processes.
Support business requirements gathering, testing, implementation, communication, and training for process and system improvements.
Participate in cross-functional projects and perform other duties as assigned.