Senior Business Analyst, Fiber Market & Regional Performance

T-Mobile•Indianapolis, SC

2d•$80,600 - $145,500•Onsite

About The Position

The Senior Business Analyst – Fiber Market & Regional Performance supports strategic decision-making by delivering actionable insights on Fiber market, regional, and channel performance. This role is responsible for analyzing penetration trends, activations, churn, order flow, and funnel performance metrics to inform go-to-market strategy and structured business steering routines. The ideal candidate excels at transforming complex datasets into clear, executive-ready insights that guide decisions across Marketing, Sales, Finance, and Operations. This role plays a critical part in ensuring Fiber markets achieve required penetration targets and sustain performance momentum. This position requires strong analytical rigor, business acumen, and storytelling ability to support performance optimization across regions and channels.

Requirements

Strong analytical mindset with ability to interpret trends across penetration, conversion, churn, and subscriber growth drivers
Ability to translate complex datasets into clear, compelling executive narratives
Strong business acumen and understanding of go-to-market performance levers
Ability to manage multiple projects simultaneously in a fast-paced environment
Strong cross-functional collaboration and communication skills
Detail-oriented with high standards for data accuracy and reporting integrity
Bachelor's degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience; acceptable areas of study include Business, Statistics, Economics, Data Analytics or similar degree
4 years of data analysis, business intelligence, or performance analytics experience
4 years of SQL experience with performant querying of large datasets
4 years of Tableau (or similar BI tool) dashboard development and data visualization
Advanced proficiency in Microsoft Excel and PowerPoint
Experience working with large-scale data environments (e.g., AWS Redshift, Azure, Databricks)
Experience analyzing telecommunications, broadband, or subscription-based businesses
Experience working with penetration-based growth models
Experience supporting executive-level business reviews
Experience building performance scorecards and KPI frameworks
At least 18 years of age
Legally authorized to work in the United States

Responsibilities

Analyze performance across Fiber regions and markets including penetration (Active Subs / Eligible HHP), activations, churn, order trends, install pipeline, and subscriber growth. Identify leading indicators, performance gaps, and growth opportunities.
Evaluate end-to-end funnel performance including awareness, lead generation, conversion, installation, and retention trends. Identify friction points and opportunities to improve conversion and velocity across the customer lifecycle.
Assess performance across sales and distribution channels, identifying trends in conversion, productivity, and contribution to overall market growth.
Build recurring dashboards and executive-ready presentations that synthesize regional and market insights. Support structured business reviews with clear, data-backed recommendations.
Design and enhance reporting frameworks using enterprise data sources (e.g., AWS Redshift, Azure, Databricks). Ensure consistency, scalability, and accuracy of performance reporting.
Collaborate with Marketing, Sales, Finance, Operations, and Data Science teams to define KPIs, align reporting needs, and translate business questions into analytical solutions.
Conduct deep-dive analyses to inform investment decisions, competitive response strategies, and growth optimization initiatives. Also responsible for other duties/projects as assigned by business management as needed