Senior Brand & Visual Designer

CWILL

5d•$90,000 - $120,000

About The Position

CWILL is seeking a Senior Brand & Visual Designer to join their team. This is a founding role responsible for defining and shipping CWILL's entire visual identity, from the website's welcome experience for merchants to the widgets used by millions of shoppers within Shopify stores. The role involves owning various interconnected layers of the brand, including the brand system, marketing website, consumer-facing UI components, external representation assets, and contributing to product UI design where brand and product intersect. The designer will collaborate closely with engineers to ensure designs are implemented as intended and will maintain and evolve a design system that scales across brand and product.

Requirements

A portfolio that makes us stop scrolling — strong visual craft across web, product UI, and brand systems
Experience designing consumer-facing components (landing pages, booth/event assets, web widgets, embedded UIs, or anything that lives inside someone else's product)
Comfortable working in Figma and shipping designs that actually get built
3+ years in Brand, Visual, or Marketing Website Design (B2B SaaS or DTC ecommerce preferred)
Fluency across brand + digital design — websites, widgets, illustration, typography
Comfortable with 0 → 1 ambiguity: you can start from a blank canvas and make confident decisions

Nice To Haves

Direct experience in the Shopify ecosystem (built apps, worked at Shopify, Klaviyo, Yotpo, Loop, Narvar, AfterShip, etc.)
Experience building or leading a design team (IC → Manager transition)
Background across both post-purchase and retention domains
Exposure to AI-native product experiences

Responsibilities

Own CWILL's brand system — keep it sharp, consistent, and scalable across every surface
Design and iterate on our marketing website, landing pages, and campaign pages end to end
Build consumer-facing UI components: embedded widgets, in-product overlays, and co-branded experiences that live inside Shopify merchants' storefronts
Design event and booth assets, social graphics, pitch decks, and anything else that represents CWILL externally
Collaborate closely with engineers to ensure designs ship as intended — you're in Figma handing off specs, not throwing files over the wall
Contribute to product UI design where brand and product intersect (onboarding flows, empty states, notification templates)
Maintain and evolve a design system that scales across brand and product