Senior Brand & Visual Designer

XDS•Los Angeles, CA

23h•Onsite

About The Position

XDS USA is seeking its first Senior Brand & Visual Designer — a hands-on creative professional who can bring the brand to life across every touchpoint: marketing campaigns, product visuals, printed materials and packaging, and dealer environments. You’ll shape how the world experiences XDS and X-LAB — from a digital ad to a bike box, from a race-day display to a retail rack. This is a rare opportunity to experience and help refine the design DNA of a global brand entering the U.S. market. Collaborate with our global creative team to produce the most inspiring and rewarding design work of your career.

Requirements

6–10 years of experience in brand and visual design — ideally in consumer, outdoor and sporting goods, or mobility brands.
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
Strong understanding of print production, packaging, and color management.
Experience designing across both digital and physical mediums — from social to booth displays to product graphics.
A refined aesthetic sense that balances performance, minimalism, and visual clarity.
Ability to work across time zones and manage multiple projects with tight timelines.
Passion for cycling, mobility, or design that moves people — literally and emotionally.

Nice To Haves

Interest in pop culture and understanding of bicycle design history
Familiarity with 3D and rendering tools (Keyshot, Blender, etc.)
Familiarity with Figma, After Effects, Premiere, and other design tools

Responsibilities

Lead creative direction and execution for marketing assets — including ads, campaign visuals, web and social content, catalogs, posters, app design merchandising, and trade show graphics.
Develop visual systems and templates for consistency across global and U.S. markets.
Partner with marketing to design launch materials for new bikes, campaigns, and dealer activations.
Ensure a consistent, premium brand language across all touchpoints.
Design bike paint schemes, decals, and component graphics that reflect the brand’s identity and performance ethos.
Oversee packaging design, including bike boxes, accessories, manuals, and hangtags — ensuring functionality, sustainability, and visual impact.
Collaborate with product and factory teams on material finishes, coatings, and color accuracy.
Create in-store and dealer marketing materials: point-of-purchase displays, rack signage, banners, posters, and merchandising kits.
Develop trade show booth visuals and experiential graphics for U.S. events and expos.
Support the rollout of the U.S. dealer visual identity program.
Work closely with product, marketing, and supply chain teams across the U.S. and China.
Manage external design vendors, photographers, and printers when necessary.
Maintain strong visual standards and version control across digital and print assets.