Senior Brand Marketing Manager, Sparkling Energy

Bloom Nutrition•Austin, TX

1d•Hybrid

About The Position

The Senior Brand Marketing Manager, Beverage will help lead brand planning and integrated marketing for Bloom Sparkling Energy. Reporting to the Director, Integrated Brand Marketing, this person will translate strategy into high-impact consumer-led campaigns, innovation recommendations, retail programs, and go-to-market plans that drive brand equity and business growth. The role requires strategic thinking, creative judgment, commercial understanding, strong execution, and communication. The manager will independently lead complex initiatives, align cross-functional partners, and provide strategic recommendations. The position is based in Austin, Texas, with a hybrid schedule, or in New York City.

Requirements

At least 6 years of experience in brand marketing.
Experience supporting cross-functional campaign development, campaign management, and consumer insights.
Experience developing new product concepts and go-to-market plans.
Demonstrated ability to manage end-to-end projects effectively.
Excellent skills in building brand presentations and post-mortem reporting.
Strong presentation skills with internal and external audiences and leadership.
Bachelor’s degree in Marketing, Communications, or a related field.
Strong commercial and analytical skills, including the ability to translate sales, category, and consumer data into actionable recommendations.
Ability to manage multiple product platforms at once while maintaining brand cohesion and momentum across the Nutrition portfolio.
Strong communication, collaboration, organization, and attention to detail.

Nice To Haves

Experience in CPG, nutrition, wellness, or lifestyle industries.
Experience with retail partners, trade marketing, trade shows, and asset management.
Experience using Numerator, Suzy, or similar consumer insight platforms.

Responsibilities

Help lead the strategy, development, and execution of integrated campaigns, including campaign objectives, cross-functional alignment, and results.
Translate brand strategy into clear briefs and go-to-market plans aligned with business objectives and target audiences.
Ensure consistent brand messaging across digital, print, social media, experiential, retail, traditional media, and DOOH/OOH.
Collaborate with sales and trade marketing teams to develop consumer-facing materials, including point-of-sale materials, retail hooks, cross-merchandising programs, and digital retail ads.
Partner with sales and the commercial team to develop retailer-facing presentations, pitch decks, sales sheets, and marketing recaps.
Own end-to-end go-to-market planning for assigned launches, from positioning and briefs through channel readiness, launch execution, and performance review.
Partner with operations to align packaging development, commercial marketing plans, and production timelines with retail execution.
Support early-stage innovation by identifying consumer and category opportunities; researching emerging benefits, formats, flavors, and ingredients; and developing product concepts and positioning.
Partner with project management teams to keep projects on track, meet timelines, and execute deliverables effectively.
Use consumer insights and tools such as Numerator and Suzy, or similar platforms, to inform strategy and decision-making.
Identify risks, dependencies, and decision points across launches, escalate challenges early, and drive teams toward clear resolutions.
Manage brand tracking tools, including KPI dashboards, budget trackers, innovation timelines, and cross-functional workback schedules.
Monitor industry trends, consumer behaviors, and the competitive landscape to help keep the brand relevant and innovative.
Support broader marketing initiatives as needed to drive overall brand growth.