Senior Brand Manager

Botanic Tonics

About The Position

At Botanic Tonics, we believe being present is powerful, but in today's world it's very hard to do this a lot of the time. We exist to help people make the most of every moment—to reset, re-think, and then re-engage with themselves, others, and the world around them. feel free products are thoughtfully crafted with noble kava root and other functional botanicals that have been used for centuries. Our feel free CLASSIC tonic and capsules contain noble kava root and natural kratom leaf, delivering calm, focused energy without caffeine. Our feel free Kava Maté combines noble kava root with yerba mate for elevated, sustained energy with 60mg of natural caffeine per serving. These unique blends are designed to create a state of chilled energy, helping to clear your mind and elevate your mood, so you can be more present and in the moment. Founded in 2020, we now serve over 6 million servings monthly and are available in more than 27,000 retail locations nationwide. Our premium plant-based supplements are manufactured in an FDA-registered, cGMP-certified production facility in Broken Arrow, Oklahoma, where quality, science, and safety guide everything we do. The Senior Brand Manager will play a critical role in shaping and executing Botanic Tonics’ brand strategy across paid, owned, and earned channels. This individual will operate at the intersection of brand, performance, and culture—driving creative excellence, managing agency partnerships, and leveraging data to continuously optimize marketing impact. This is a hands-on, high-impact role requiring both strategic thinking and executional rigor.

Requirements

Undergraduate degree required; MBA highly preferred
6–10+ years of experience in Brand Management, Marketing, or Growth (CPG strongly preferred)
Proven track record of driving brand growth in a high-growth or disruptive environment
Experience working with agencies and cross-functional teams
Strong brand storytelling + performance marketing mindset
Ability to translate data into clear, actionable insights
Excellent project management and organizational skills
Experience managing multiple campaigns simultaneously in a fast-paced environment
Strong communication and stakeholder management skills

Responsibilities

Partner with Creative and Integrated Marketing teams to develop best-in-class campaigns that drive awareness, trial, and velocity
Develop clear, actionable creative briefs for promotional and educational initiatives
Support campaign development with consumer insights, inspiration boards, and asset direction (Figma)
Maintain and evolve brand guidelines, ensuring consistency across all channels and touchpoints
Monitor brand health metrics and competitive landscape; deliver actionable insights to leadership
Serve as a key point of contact for external agency partners (e.g., Neo)
Provide strategic direction on creative performance, including refresh cycles and new channel opportunities
Analyze campaign performance, sales data, and market trends to identify growth opportunities and risks
Drive continuous improvement through data-informed testing and iteration
Own reporting on Marketing KPIs, learnings, and optimization strategies
Develop and execute email marketing strategy, including: Campaign calendars and send cadence Audience segmentation and targeting Messaging frameworks and content themes
Partner with Creative to deliver compelling promotional and educational campaigns
Monitor performance and optimize for engagement, conversion, and retention
Identify, source, and onboard influencers, ambassadors, and strategic partners
Support social media and influencer strategy development
Track partnership deliverables and ensure execution against agreements
Support community engagement initiatives, including emerging channels like Reddit
Support paid and organic strategies to reintroduce and educate audiences on Reddit
Monitor sentiment and engagement to inform broader brand positioning and messaging
Own marketing project timelines, budgets, and deliverables
Prepare and present business performance reports and insights to stakeholders
Partner cross-functionally across: Creative Performance Marketing PR & Communications Social & Influencer Field & Activations
Ensure seamless execution from strategy → creative → launch → optimization